Methods, systems, and related computer program products for interactive advertising using product placement

• US 20070033094A1
• Filed: 08/08/2005
• Published: 02/08/2007
• Est. Priority Date: 08/08/2005
• Status: Abandoned Application

• Current Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Original Assignee: Bellsouth Intellectual Property Corporation (AT&T, Inc.)
• Inventors: Hartselle, William
• Application Number:
  US11/199,318
• Publication Number:
  US 20070033094A1
• Time in Patent Office: Days
• US Class Current: 705/10
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

Methods of obtaining interactive feedback from a third party consumer of audiovisual content include receiving a response from the third party consumer, the response including at least a marker identification message identifying one or more embedded consumer recognition markers in the audiovisual production. A marker correlation metric is generated based on the marker identification message and compared to a threshold. A response is provided to the third party consumer in response to the marker correlation metric exceeding the threshold. Systems and related computer program products for obtaining interactive feedback from a third party consumer of audiovisual content are also disclosed.

Claims

1. A method of obtaining interactive feedback from a third party consumer of audiovisual content, comprising:

receiving a response from the third party consumer, the response identifying one or more embedded consumer recognition markers in an audiovisual program provided to the third party consumer;

generating a marker correlation metric based on the response;

comparing the marker correlation metric to a threshold.

2. The method of claim 1, further comprising:

providing a response to the third party consumer in response to the marker correlation metric exceeding the threshold.

3. The method of claim 1, further comprising sending a message requesting the response to the third party consumer.

4. The method of claim 1, further comprising:

providing the response to a response server, the response server including a database; and

retrieving a record from the database corresponding to the audiovisual program.

5. The method of claim 4, wherein the response server further comprises a consumer identification database and wherein the response further identifies the third party consumer, the method further comprising retrieving a consumer identification record associated with the identified consumer in response to the marker correlation metric exceeding the threshold.

6. The method of claim 5, wherein the identification of the third party consumer in the response comprises a consumer identification code.

7. The method of claim 6, further comprising selecting a consumer identification record for retrieval based on the consumer identification code.

8. The method of claim 1, further comprising providing the audiovisual program to the third party consumer by providing the audiovisual program to an audiovisual display device.

9. The method of claim 8, wherein providing the audiovisual program to the third party consumer comprises transmitting the audiovisual program to the third party consumer over a communication network.

10. The method of claim 9, wherein receiving a response from the third party consumer comprises receiving a response over the communication network.

11. The method of claim 9, wherein receiving a response from the third party consumer comprises receiving a response using an interactive voice response system.

12. The method of claim 1, further comprising embedding at least one consumer recognition marker in the audiovisual program.

13. The method of claim 12, wherein embedding at least one consumer recognition marker is performed after production of the audiovisual program.

14. The method of claim 1, further comprising providing a reward to the third party consumer in response to the marker correlation metric exceeding the threshold.

15. The method of claim 14, wherein the reward comprises an entry into a sweepstakes, a song download, a game download, and/or access to a protected website.

16. The method of claim 15, wherein the reward comprises an entry into a sweepstakes and wherein the number of sweepstakes entries awarded to the third party consumer is based on the marker correlation metric.

17. A system for obtaining interactive feedback from a third party consumer of audiovisual content, comprising:

a response server configured to;

(a) receive a response from a third party consumer, the response comprising at least a marker identification message identifying one or more embedded consumer recognition markers in an audiovisual program, and (b) generate a marker correlation metric based on the marker identification message.

18. The system of claim 17, wherein the response server is configured to compare the marker correlation metric to a threshold, and to provide a response to the third party consumer in response to the marker correlation metric exceeding the threshold.

19-22. -22. (canceled)

23. A computer program product for obtaining interactive feedback from a third party consumer of audiovisual content comprising a computer readable medium having computer readable program code embodied therein, the computer readable program product comprising:

computer readable program code configured to (a) receive a response from the third party consumer, the response identifying one or more embedded consumer recognition markers in an audiovisual program provided to the third party consumer, and (b) generate a marker correlation metric based on the response.

24. The computer program product of claim 23, wherein the computer readable program code is configured to compare the marker correlation metric to a threshold, and to provide a response to the third party consumer in response to the marker correlation metric exceeding the threshold.

25-28. -28. (canceled)