Securely providing advertising subsidized computer usage
First Claim
Patent Images
1. A method of attestation for paid consumption of advertising on a computer comprising:
- receiving an advertisement and a challenge corresponding to the advertisement;
displaying the advertisement and the challenge;
receiving input from a user comprising a response to the challenge;
analyzing the response against a criteria; and
crediting the user with a value associated with the consumption of the advertisement when the response meets the criteria.
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Abstract
A method and apparatus for assuring delivery of paid advertising to a user may involve asking a question about an advertisement or requiring data about the advertisement to be entered. In one embodiment, a human presence indicator, such as stylized letters, may be displayed during or after the presentation of an advertisement to be copied by a user to indicate presence during the advertisement. When the challenge relating to ad viewing is correctly answered, a value associated with viewing the ad may be credited to a user account, either locally or at a clearinghouse or other repository.
90 Citations
20 Claims
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1. A method of attestation for paid consumption of advertising on a computer comprising:
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receiving an advertisement and a challenge corresponding to the advertisement;
displaying the advertisement and the challenge;
receiving input from a user comprising a response to the challenge;
analyzing the response against a criteria; and
crediting the user with a value associated with the consumption of the advertisement when the response meets the criteria. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A computer arranged for use in viewing compensated advertisements comprising:
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a memory storing an identifier unique within a scheme;
a port for receiving at least one advertisement;
a processor coupled to the memory and the port for executing instructions stored in a computer-readable medium; and
a computer-readable medium storing processor executable instructions for;
receiving a message including an advertisement;
presenting the advertisement;
receiving an input from a user, the input corresponding to human-discernable information presented corresponding to the advertisement;
analyzing the input against a predetermined criterion; and
adding value to a user account when the input matches the predetermined criterion. - View Dependent Claims (17, 18)
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19. A computer-readable medium having computer executable instructions for implementing a method of determining consumption of a targeted advertisement by a human comprising:
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collecting data corresponding to user preferences;
receiving the targeted advertisement including an indicia and a criterion for proving consumption of the targeted advertisement;
displaying the targeted advertisement including the indicia;
receiving an input from a user based on the indicia;
determining when the input matches the criterion; and
adding value to a user account when the input matches the criterion. - View Dependent Claims (20)
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Specification