Advertiser alerting system and method in a networked database search system
First Claim
1. A system for providing advertisement campaign information about an advertisement campaign to an advertiser, the system comprising:
- means for organizing advertisement campaign information into one or more ad groups;
a web interface configured to receive advertiser inputs and provide a system alerts about the advertisement campaign information to the advertiser;
a campaign data store configured to store advertisement campaign account data; and
an alerting system in data communication with the campaign data store and the web interface to produce the system alerts about performance of the advertisement campaign, the system alerts being based on the organization of the advertisement campaign information into the one or more ad groups.
9 Assignments
0 Petitions
Accused Products
Abstract
A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide system alerts about the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and an alerting system to produce the system alerts about performance of the advertisement campaign.
-
Citations
10 Claims
-
1. A system for providing advertisement campaign information about an advertisement campaign to an advertiser, the system comprising:
-
means for organizing advertisement campaign information into one or more ad groups;
a web interface configured to receive advertiser inputs and provide a system alerts about the advertisement campaign information to the advertiser;
a campaign data store configured to store advertisement campaign account data; and
an alerting system in data communication with the campaign data store and the web interface to produce the system alerts about performance of the advertisement campaign, the system alerts being based on the organization of the advertisement campaign information into the one or more ad groups. - View Dependent Claims (2, 3, 4, 5, 6)
-
-
7. A method for providing advertisement campaign information about an advertisement campaign to an advertiser, the method comprising:
-
organizing advertisement campaign information into one or more ad groups;
receiving advertiser inputs defining a system alert to be provided to the advertiser upon occurrence of an event defined by the system alert for one ad group of the one or more ad groups;
storing advertisement campaign account data; and
producing the system alert about performance of the advertisement campaign when the event occurs for the one ad group. - View Dependent Claims (8, 9)
-
-
10. A computer-readable storage medium comprising a set of instructions for providing advertisement campaign information about an advertisement campaign to an advertiser, the set of instructions to direct a computer system to perform acts of:
-
organizing advertisement campaign information into one or more ad groups;
receiving advertiser inputs defining a system alert to be provided to the advertiser upon occurrence of an event defined by the system alert for one ad group of the one or more ad groups;
storing advertisement campaign account data; and
producing the system alert about performance of the advertisement campaign when the event occurs for the one ad group.
-
Specification