Advertiser reporting system and method in a networked database search system

• US 20070033104A1
• Filed: 04/28/2006
• Published: 02/08/2007
• Est. Priority Date: 07/29/2005
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Jones, Claude, Collins, Robert, Apodaca, Paul, Wand, Adam
• Granted Patent: US 8,321,275 B2
• Time in Patent Office: Days
• US Class Current: 705/14.410
• CPC Class Codes: G06F 16/374 Thesaurus
• CPC Class Codes: G06F 40/30 Semantic analysis
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0263 based upon Internet or website rating
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A system and method provide advertisement campaign information about an advertisement campaign to an advertiser. The system includes means for organizing advertisement campaign information into one or more ad groups and a web interface to receive advertiser inputs and provide a visual report including the advertisement campaign information to the advertiser. The system further includes a campaign data store configured to store advertisement campaign account data and a reporting system to produce the visual report about performance of the advertisement campaign. The visual report is based on the organization of the advertisement campaign information into the one or more ad groups.

Claims

1. A system for providing advertisement campaign information about an advertisement campaign to an advertiser, the system comprising:

means for organizing advertisement campaign information into one or more ad groups;

a web interface configured to receive advertiser inputs and provide a visual report including the advertisement campaign information to the advertiser;

a campaign data store configured to store advertisement campaign account data; and

a reporting system in data communication with the campaign data store and the web interface to produce the visual report about performance of the advertisement campaign, the visual report being based on the organization of the advertisement campaign information into the one or more ad groups.

2. The system of claim 1 wherein at least one of the one or more ad groups comprises advertisements and parameters for advertisements that are handled by an advertisement campaign management system in a similar manner.

3. The system of claim 1 wherein the reporting system comprises a plurality of filters having user actuated inputs to control production of the reports about performance of the advertisement campaign.

4. The system of claim 3 wherein the plurality of filters comprise at least one of:

a level filter to select a particular campaign or an ad group,

a view filter to select a particular report format;

a channel filter to select advertisement campaign account data from the campaign data store for a particular advertising channel; and

a tactic filter to select advertisement campaign account data from the campaign data store for a particular advertising tactic.

5. The system of claim 3 wherein the web interface comprises a plurality of popups or drop downs for specifying the plurality of filters.

6. The system of claim 3 wherein the reporting system is configured to produce a graphical display about performance of the advertisement campaign based on limits set by the plurality of filters.

7. A method for providing advertisement campaign information about an advertisement campaign to an advertiser, the method comprising:

organizing advertisement campaign information into one or more ad groups;

receiving advertiser inputs defining a visual report including the advertisement campaign information to the advertiser,

storing advertisement campaign account data; and

producing on a data display device the visual report about performance of the advertisement campaign, the visual report being based on the organization of the advertisement campaign information into the one or more ad groups.

8. The method of claim 7 wherein receiving advertisements comprises:

receiving filter inputs to select a particular campaign or an ad group; and

wherein producing the visual report comprises producing the visual report for only the selected campaign or ad group.

9. The method of claim 7 wherein receiving advertisements comprises:

receiving filter inputs to select advertisement campaign account for a particular advertising channel;

and wherein producing the visual report comprises producing the visual report for only the selected advertising channel.

10. The method of claim 7 wherein receiving advertisements comprises:

receiving filter inputs to select a particular advertising tactic; and

wherein producing the visual report comprises producing the visual report for only the selected advertising tactic.

11. A computer-readable storage medium comprising a set of instructions for providing advertisement campaign information about an advertisement campaign to an advertiser, the set of instructions to direct a computer system to perform acts of:

organizing advertisement campaign information into one or more ad groups;

receiving advertiser inputs defining a visual report including the advertisement campaign information to the advertiser;

storing advertisement campaign account data; and

producing on a data display device the visual report about performance of the advertisement campaign, the visual report being based on the organization of the advertisement campaign information into the one or more ad groups.