Rhetorical content management system and methods

• US 20070033207A1
• Filed: 08/02/2006
• Published: 02/08/2007
• Est. Priority Date: 08/06/2003
• Status: Active Grant

• Current Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Original Assignee: SBC Knowledge Ventures LP (AT&T, Inc.)
• Inventors: Lee, Yeow, Cobb, John
• Granted Patent: US 7,627,607 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/289 Object oriented databases
• CPC Class Codes: G06F 16/3329 Natural language query formulation or dialogue systems
• CPC Class Codes: Y10S 707/917 Text
• CPC Class Codes: Y10S 707/99931 Database or file accessing
• CPC Class Codes: Y10S 707/99933 Query processing, i.e. searching
• CPC Class Codes: Y10S 707/99943 Generating database or data structure, e.g. via user interface
• CPC Class Codes: Y10S 707/99945 Object-oriented database structure processing
• CPC Class Codes: Y10S 707/99948 Application of database or data structure, e.g. distributed, multimedia, or image

Abstract

A system and method of managing content are disclosed. In a particular embodiment, the method of managing content includes receiving a request from a content application for content associated with a content subject and selectively retrieving a plurality of fields of a record stored at a database. The record is associated with the content subject. Each of the plurality of fields includes a content segment. Further, the method includes converting each content segment to a first format associated with a first content application. The first content application includes at least one of the content segments with content having a first technical level. The method also includes converting each content segment to a second format associated with a second content application. The second content application includes at least one of the content segments with content having a second technical level greater in technical specificity than the first technical level.

Claims

1. A method of managing content, the method comprising:

receiving a request from a content application for content associated with a content subject;

selectively retrieving a plurality of fields of a record stored at a database, wherein the record is associated with the content subject and wherein each of the plurality of fields includes a content segment;

converting each content segment to a first format associated with a first content application, wherein the first content application includes at least one of the content segments with content having a first technical level; and

converting each content segment to a second format associated with a second content application, wherein the second content application includes at least one of the content segments with content having a second technical level that is greater in technical specificity than the first technical level.

2. The method of claim 1, further comprising providing the content segments to the first and second content applications, wherein the first application constructs content related to the content subject using the first format and at least one of the content segments and the second application constructs content related to the content subject using the second format and at least one of the content segments.

3. The method of claim 1, wherein:

each of the content segments includes a grammatical syntax element; and

the application integrates the grammatical syntax elements into at least one sentence.

4. The method of claim 3, wherein:

the content segments include a product name, a product class and a product description;

the content includes a first sentence that includes the product name and the product class, a second sentence that includes the product name and product description, a third sentence that includes the product name and another content segment, or any combination thereof.

5. The method of claim 1, wherein:

the first content application includes the content segment with content related to a first marketing brand; and

the second content application includes the content segment with content related to a second marketing brand.

6. A content management system, comprising:

a content server configured to selectively retrieve at least one content segment of a plurality of content segments stored at a database communicating with the content server;

wherein the content server is configured to convert the at least one content segment to a first format and to provide a first data file that includes the at least one content segment to a first content application, wherein the first content application includes the content segment with content having a first technical level; and

wherein the content server is configured to convert the at least one content segment to a second format and to provide a second data file that includes the at least one content segment to a second content application, wherein the second content application includes the content segment with content having a second technical level that is greater in technical specificity than the first technical level.

7. The content management system of claim 6, wherein the database includes a plurality of records, at least one record of the plurality of records including a plurality of fields storing a plurality of grammatical syntax elements associated with the content subject, each of the plurality of grammatical syntax elements having a rhetorical structure to facilitate selective assembly into at least one sentence.

8. The content management system of claim 7, wherein the content includes a plurality of sentences derived from the plurality of grammatical syntax elements.

9. The system of claim 6, wherein the content server is coupled to the database.

10. The system of claim 6, wherein the content server includes the database.

11. A method of managing content, the method comprising:

requesting at least one content segment associated with a content subject from a content server;

receiving at least one grammatical syntax element from the content server, wherein the content server selectively retrieves the at least one grammatical syntax element from a plurality of grammatical syntax elements stored at a database;

constructing first content related to the content subject, the first content including the at least one grammatical syntax element and a first marketing brand;

constructing second content related to the content subject, the second content including the at least one grammatical syntax element and a second marketing brand; and

delivering the first content to the first content application and the second content to the second content application over the distributed network via a gateway application.

12. The method of claim 11, further comprising receiving a request at the content application via a distributed network for the content related to the content subject.

13. The method of claim 11, wherein:

the format is a data record set that includes the at least one grammatical syntax element and the content application selectively uses the at least one grammatical syntax element to construct the content; and

the content application integrates the at least one grammatical syntax element into at least one sentence and produces an electronically distributable document that includes the at least one sentence.

14. The method of claim 13, wherein the content application provides the content in a document, a flash file, a portable document file (PDF), an electronic file, a web page, or any combination thereof.

15. The method of claim 14, wherein the content application is a proposal builder or an e-brochure builder.

17. The system of claim 15, wherein the tag-segmented data file is an extensible markup language (XML) file.

19. The system of claim 15, wherein the gateway application is a product profiler system and the plurality of content segments includes a product name, a product description, a product comparison statement, a product class, a product differentiator, or any combination thereof.

20. The system of claim 15, wherein the content is constructed in accordance with an extensible stylesheet language (XSL) file.

16. A content management system, comprising:

an application server configured to communicate with a distributed network to receive requests associated with a content subject from a first content application and a second content application;

wherein the application server is configured to send requests to a content server for content segments associated with the content subject;

wherein the application server is configured to communicate with the content server to receive a tag-segmented data file, the tag-segmented data file including a plurality of content segments associated with the content subject;

wherein the application server is configured to selectively construct first content relating to the content subject, the first content including at least one of the plurality of content segments and a first marketing brand;

wherein the application server is configured to selectively construct second content relating to the content subject, the second content including at least one of the plurality of content segments and a second marketing brand; and

wherein the application server is configured to deliver the first content to the first content application and the second content to the second content application over the distributed network via a gateway application.

18. The system of claim 16, wherein the content is constructed using an extensible markup language (XML) parser.