Techniques for delivering personalized content with a real-time routing network

• US 20070033293A1
• Filed: 08/31/2006
• Published: 02/08/2007
• Est. Priority Date: 12/18/2000
• Status: Active Grant

• Current Assignee: Intellectual Ventures I LLC (Intellectual Ventures LLC)
• Original Assignee: Shaw Parsing LLC (Intellectual Ventures LLC)
• Inventors: Rumelhart, Karl
• Granted Patent: US 7,814,225 B2
• Time in Patent Office: Days
• US Class Current: 709/238
• CPC Class Codes: H04L 45/30 Routing of multiclass traffic
• CPC Class Codes: H04L 67/02 based on web technology, e.g. hypertext transfer protocol [HTTP]
• CPC Class Codes: H04L 67/1001 for accessing one among a plurality of replicated servers
• CPC Class Codes: H04L 67/1008 based on parameters of servers, e.g. available memory or workload monitoring of computer activity G06F11/30
• CPC Class Codes: H04L 67/1014 based on the content of a request
• CPC Class Codes: H04L 67/1029 using data related to the state of servers by a load balancer
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/55 Push-based network services
• CPC Class Codes: H04L 67/63 Routing a service request depending on the request content or context
• CPC Class Codes: H04L 69/329 in the application layer [OSI layer 7]

Abstract

Techniques for dynamically updating a live object with personalized content for clients are provided. The techniques include receiving a first message from a source including a first identifier and a second identifier. The first identifier may be unique to a client. The second identifier may be generic across many clients. The first message includes information for updating a property of a live object associated with the second identifier. A client specific to the first identifier may be identified. A second message may then be routed through a network to the client. The second message may include the first identifier and the second identifier and also may contain information for updating a property of the live object associated with the second identifier. The client may receive the second message and may be capable of causing an update of the property of the live object associated with the second identifier.

Claims

1-30. -30. (canceled)

31. A method for updating live objects using a real-time routing network, the method comprising:

transmitting personalized information for a user over a real-time routing network, wherein the personalized information is transmitted from a content source to at least one dynamically updatable live object resident on a client; and

in response to an update message directed to update the personalized information, updating the at least one live dynamically updatable object, wherein the update message comprises identification information of the at least one dynamically updatable live object and data used to update the personalized information with content personalized for the user.

32. The method of claim 31, wherein the at least one dynamically updatable live object comprises identification information associated with the user.

33. The method of claim 31, wherein the at least one dynamically updatable live object comprises generic identification information associated with a plurality of users.

34. The method of claim 31, wherein the at least one dynamically updatable live object contains both the personalized information and generic information.

35. The method of claim 31, wherein the dynamically updatable live object is included in a data representation at the client.

36. The method of claim 31, further comprising transmitting from the content source to a plurality of clients over the real-time routing network a plurality of dynamically updatable live objects containing personalized information for a plurality of users.

37. The method of claim 36, wherein transmitting comprises delivering the dynamically updatable live objects using a batch process.

38. A system for updating live objects using a real-time routing network, the system comprising:

at least one processor;

a computer readable storage medium coupled to the processor, wherein the computer readable storage medium includes instructions stored therein for directing the processor to update dynamically updatable live objects, the instructions comprising;

code for transmitting personalized information for a user over a real-time routing network, wherein the personalized information is transmitted from a content source to at least one dynamically updatable live object resident on the client; and

code for updating the at least one live dynamically updatable object in response to an update message directed to update the personalized information, wherein the update message comprises identification information of the at least one dynamically updatable live object and data used to update the personalized information with content personalized for the user.

39. The system of claim 38, wherein the at least one dynamically updatable live object comprises identification information identifying the user.

40. The system of claim 38, wherein the at least one dynamically updatable live object comprises group identification information associated with a group of users.

41. The system of claim 38, wherein the at least one dynamically updatable live object comprises generic identification information associated with a plurality of users.

42. The system of claim 38, wherein the at least one dynamically updatable live object comprises a message pertaining to a group of users associated with the user.

43. The system of claim 38, wherein the content source comprises a plurality of content sources.

44. The system of claim 38, further comprising code for batch processing a plurality of personalized information for transmission to a plurality of users over the real-time routing network.

45. A real-time routing network for dynamically updating live objects, the network comprising:

a node configured to route personalized information pertaining to a user from a content source to a client over the real-time routing network, wherein the personalized information is used to update one or more live dynamically updatable objects resident on the client associated with the user; and

in response to an update message directed to update personalized information for the one or more live dynamically updatable objects, the node is configured to identify and route the update message to selected ones of the one or more live dynamically updatable objects, wherein the update message comprises identity information pertaining to the selected ones of the one or more live dynamically updatable objects and data used to update the personalized information with content personalized for the user.

46. The network of claim 45, wherein the one or more live dynamically updatable objects comprise at least some user identification information.

47. The network of claim 45, wherein the one or more live dynamically updatable objects comprise at least some identification information associated with a plurality of users.

48. The network of claim 45, wherein when the format of the personalized information is different between a content source format and a client format, the node transforms the format of the personalized information between the source format and the client format.

49. The network of claim 45, wherein the node is configured to extract the identification information from the update message.

50. The network of claim 45, further comprising a plurality nodes wherein at least one node maintains a list of identification information pertaining to the one or more live dynamically updatable objects and clients associated with the one or more dynamically updatable live objects.