System and method for targeted advertisement display responsive to user characteristics
6 Assignments
0 Petitions
Accused Products
Abstract
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show'"'"'s program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement. In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen.
214 Citations
78 Claims
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1-58. -58. (canceled)
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59. A method for displaying advertisements with an electronic program guide comprising:
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determining the characteristics of a user;
identifying an advertisement that the user is likely to be interested in based on the user'"'"'s characteristics; and
displaying the advertisement on a screen simultaneously with television schedule information. - View Dependent Claims (60, 61, 62, 63, 64, 65, 66, 67, 68)
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69. An electronic program guide system comprising:
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memory to store a plurality of advertisements; and
control circuitry configured to;
determine the characteristics of a user;
identify an advertisement from the plurality of advertisements that the user is likely to be interested in based on the user'"'"'s characteristics; and
display the advertisement on a screen simultaneously with television schedule information. - View Dependent Claims (70, 71, 72, 73, 74, 75, 76, 77, 78)
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Specification