Point-of-purchase-display system and device including a video
First Claim
1. A point of purchase system for carrying consumer articles that are for sale and for displaying information about the articles, the articles being physically coupled with a hanger mechanism, the system comprising a vertically extending mounting structure, a plurality of point of purchase devices mounted on said mounting structure, each of said devices including an elongated element for receiving and carrying a plurality of hanger mechanisms and the articles associated therewith, each element including a structure for enabling the element to be mounted on the vertically extending mounting structure so the elements extend generally at right angles from the mounting structure, a video display positioned at the end of at least one of the elements removed from the mounting structure and farther from the mounting structure than the articles carried by at least one of the elements, the video display being arranged for displaying a video about one of the articles on said mounting structure and in such a manner that said displayed video and said articles that are for sale are clearly visible to a prospective purchaser of the article.
1 Assignment
0 Petitions
Accused Products
Abstract
A point of purchase system carrying consumer articles that are for sale and displaying information about the articles comprises a pegboard mounting plural point of purchase devices. Each device carries plural packaged articles that are for sale and a placard at the end of the device remote from the pegboard so it is farther from the mounting structure than the articles. The placard has a video display showing information about the articles and a sample of the article so the display and sample article are clearly visible without obstruction to purchasers.
30 Citations
20 Claims
- 1. A point of purchase system for carrying consumer articles that are for sale and for displaying information about the articles, the articles being physically coupled with a hanger mechanism, the system comprising a vertically extending mounting structure, a plurality of point of purchase devices mounted on said mounting structure, each of said devices including an elongated element for receiving and carrying a plurality of hanger mechanisms and the articles associated therewith, each element including a structure for enabling the element to be mounted on the vertically extending mounting structure so the elements extend generally at right angles from the mounting structure, a video display positioned at the end of at least one of the elements removed from the mounting structure and farther from the mounting structure than the articles carried by at least one of the elements, the video display being arranged for displaying a video about one of the articles on said mounting structure and in such a manner that said displayed video and said articles that are for sale are clearly visible to a prospective purchaser of the article.
- 11. A point of purchase device for an article for sale at a retail establishment, the establishment having a structure for carrying the article, the device comprising a mounting adapted to be fixedly carried by the structure, the mounting carrying a video display for displaying video information about the article.
- 17. In combination, a point of purchase device for an article on sale at a retail establishment, a structure for carrying the article, a mounting fixedly carried by the structure, the mounting carrying a video display for displaying video information about the article and a memory that stores video information about the article, the memory and display being coupled with each other for causing the video display to be responsive to the video information stored in the memory.
Specification