A system and method for enabling prospects to contact sponsoring advertisers on the telephone directly from an Internet-based advertisement with just a single-click, and efficiently tracking from what Internet location (URL) the telephone contacts are initiated.
First Claim
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1. A method of connecting two parties in real time, the method comprising:
- creating and assigning code to an advertiser, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number;
providing advertisement on a plurality of media channels on behalf of an advertiser, the advertisement including the unique batch of code, a field for a prospect to enter a telephone number and an activation link to initiate the telephone call;
generating said telephone call between the prospect and the advertiser upon the prospect activating an activation link embedded into and displayed on the advertisement;
tracking the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, and identifying the individual media channel responsible for the telephone call;
and charging the advertiser for said advertisement when said telephone calls are generated through the advertisement.
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Abstract
The present invention provides a system and method for enabling prospects to contact sponsoring advertisers on the telephone directly from an Internet-based advertisement with just a single-click and provides the ability to track from which Internet location (URL) these telephone calls are generated, thereby enabling a more convenient and efficient telephone call measured, Internet based pay-for-performance advertising platform.
70 Citations
20 Claims
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1. A method of connecting two parties in real time, the method comprising:
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creating and assigning code to an advertiser, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number;
providing advertisement on a plurality of media channels on behalf of an advertiser, the advertisement including the unique batch of code, a field for a prospect to enter a telephone number and an activation link to initiate the telephone call;
generating said telephone call between the prospect and the advertiser upon the prospect activating an activation link embedded into and displayed on the advertisement;
tracking the telephone calls to an advertiser generated from the advertisement displayed in the multiplicity of media channels, and identifying the individual media channel responsible for the telephone call;
and charging the advertiser for said advertisement when said telephone calls are generated through the advertisement. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system of connecting two parties in real time, the system comprising:
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an initial component that assigns a code to an advertiser, code that when activated will initiate a telephone call to an advertiser'"'"'s telephone number, and embeds the code into an Internet-ready advertisement;
a secondary component that distributes and displays the advertisement to a plurality of Internet-based media channels;
a third component that initiates and connects a telephone call between a prospect and the advertiser via an activator link embedded in the advertisement;
a fourth component that tracks the telephone call identifying call connection details including the prospect phone number, the advertiser, the time and duration of the call, and the particular media channel from which the call was initiated;
and a fifth component that charges the advertiser for the advertisement in terms of telephone calls generated directly from the advertisement. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20)
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Specification