Budget-based advertisement placement
First Claim
Patent Images
1. A computer-implemented method comprising:
- identifying first and second ad slots, wherein the first ad slot is more desirable to an advertiser than the second ad slot;
identifying first and second advertisements to be assigned to the first and second ad slots;
determining first and second budget data respectively associated with the first and second advertisements; and
assigning the first and second advertisements to the first and second ad slots based on the first and second budget data.
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Abstract
Budget-based advertisement placement is described. Advertisements are selected for display via multiple available ad slots. Click-through prices are calculated for each of the advertisements such that if a particular advertisement is selected by a user, an advertiser is charged the click-through price for that advertisement. The advertisements are assigned to the available ad slots based, at least in part, on budget data associated with the advertisements.
58 Citations
20 Claims
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1. A computer-implemented method comprising:
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identifying first and second ad slots, wherein the first ad slot is more desirable to an advertiser than the second ad slot;
identifying first and second advertisements to be assigned to the first and second ad slots;
determining first and second budget data respectively associated with the first and second advertisements; and
assigning the first and second advertisements to the first and second ad slots based on the first and second budget data. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system comprising:
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a processor;
memory;
an ad auction engine maintained in the memory and executed on the processor, wherein the ad auction engine is configured to assign multiple advertisements to multiple ad slots on a web page based on budget data associated with the multiple advertisements. - View Dependent Claims (12, 13, 14, 15, 16)
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17. One or more computer-readable media comprising computer-readable instructions which, when executed, cause a computer system to:
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receive a request for a web page, the web page having first and second ad slots, wherein the first ad slot is more desirable than the second ad slot;
identify first and second advertisements to be displayed via the first and second ad slots, wherein each of the advertisements has associated budget data;
assign the first and second advertisements to the first and second ad slots based on the budget data associated with the advertisements; and
return the requested web page. - View Dependent Claims (18, 19, 20)
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Specification