Bid-based delivery of advertising promotions on internet-connected media players
First Claim
1. A method for advertising media promotions on media players, comprising:
- receiving information indicative of an identity of a manufacturer of a media player;
transmitting a media promotion to the media player; and
updating an account associated with the manufacturer so that the manufacturer may be compensated for the transmission of the media promotion.
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Accused Products
Abstract
Media players are programmed to automatically connect to a media object distribution server upon activating events so that media promotions may be transmitted from the media object distribution server to the media players for display to their users. Determination of which media promotions are to be transmitted is based upon ranked lists for ad slots generated by on-line bidding for the ad slots, and pre-established budgets for advertisers having provided the media promotions. Following transmission of the media promotion to a media player, accounts for the manufacturer of the media player and the advertiser whose media promotion has been transmitted are updated by the media object distribution server so that the manufacturer may be compensated for the transmission and the advertiser may be charged for it.
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Citations
50 Claims
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1. A method for advertising media promotions on media players, comprising:
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receiving information indicative of an identity of a manufacturer of a media player;
transmitting a media promotion to the media player; and
updating an account associated with the manufacturer so that the manufacturer may be compensated for the transmission of the media promotion. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A media object distribution server comprising:
- a computer configured to receive information indicative of an identity of a manufacturer of a media player;
transmit a media promotion to the media player; and
update an account associated with the manufacturer so that the manufacturer may be compensated for the transmission of the media promotion.
- a computer configured to receive information indicative of an identity of a manufacturer of a media player;
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22. A method for advertising media promotions on media players, comprising:
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determining an ad slot applicable to a media promotion request; and
determining a media promotion to be provided in response to the media promotion request from a plurality of candidate media promotions based at least in part by available budgets of sponsors of the plurality of candidate media promotions. - View Dependent Claims (23, 24, 25, 26, 27, 28, 29, 30, 31, 32)
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33. A media object distribution server comprising:
- a computer configured to determine an ad slot applicable to a media promotion request, and determine a media promotion to be provided in response to the media promotion request from a plurality of candidate media promotions based at least in part by available budgets of sponsors of the plurality of candidate media promotions.
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34. A method for advertising media promotions on media players, comprising:
- installing program code on a media player that causes the media player to connect to a media object distribution server upon an activating event, provide information indicative of a manufacturer of the media player to the media object distribution server, and receive a media promotion for display to a user of the media player from the media object distribution server.
- View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A media player comprising:
- a processor and a memory, wherein the memory includes program code that causes the media player to connect to a media object distribution server upon an activating event, provide information indicative of a manufacturer of the media player to the media object distribution server, and receive a media promotion for display to a user of the media player from the media object distribution server.
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45. A system for bid-based delivery of advertising promotions to media players, comprising:
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one or more memory devices storing a plurality of manufacturer accounts respectively corresponding to manufacturers of media players, and a plurality of media objects respectively provided by corresponding advertisers; and
a media object distribution server adapted to receive information indicative of an identity of a manufacturer of a media player, transmit one of the plurality of media objects to the media player, and update one of the plurality of manufacturer accounts corresponding to the identified manufacturer so that the identified manufacturer may be compensated for the transmission of the media object. - View Dependent Claims (46, 47, 48, 49, 50)
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Specification