Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement

• US 20070038516A1
• Filed: 08/24/2006
• Published: 02/15/2007
• Est. Priority Date: 08/13/2005
• Status: Abandoned Application

• Current Assignee: Adstreams ROI Incorporated
• Original Assignee: Adstreams ROI Incorporated
• Inventors: Li, Lehmann, Apple, Jeff
• Application Number:
  US11/509,054
• Publication Number:
  US 20070038516A1
• Time in Patent Office: Days
• US Class Current: 705/14.420
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns

Abstract

Systems, methods, apparatus, and/or computer program products for measuring if, when, how, and/or to what degree an user responds to an advertisement to enable an advertiser to produce an unique advertisement for the user and measure the effectiveness of advertisements through wireless and other media channels. The system enables an advertiser to measure the effectiveness of advertisements transmitted to the user through multiple media channels, including, but not limited to: television, radio, personal computer, billboard, magazines, newspapers, product package, and/or other wireless devices, as well as a wireless network. The system also incorporates static and/or dynamic information about the user and/or feedback from the user to produce dynamically an unique advertisement that increases and/or maximizes the probability of the user and comparable users buying the advertised product.

Claims

1. A method for determining the effectiveness of an advertisement, comprising:

(a) receiving, in a computer, one or more advertisement viewing records including data related to the advertisement and data related to an individual viewing the advertisement from one or more devices, wherein at least one advertisement viewing record is associated with a first type of media device and at least one advertisement viewing record is associated with a second type of media device;

(b) receiving, in the computer, one or more product purchase records including data related to a product purchased and data related to an individual purchasing the product from one or more devices, wherein the product purchase records are electronically transmitted to the computer;

(c) analyzing, in the computer, the received advertisement viewing records and the received product purchase records; and

(d) for each advertisement viewing record having a predefined set of data in common with a product purchase record, generating a matching record, whereby the matching record indicates a likelihood that the viewing of an advertisement associated with the advertisement viewing record generated a subsequent purchase of a product associated with the advertisement.

2. The method of claim 1 wherein step (a) comprises:

receiving, in the computer, one or more advertisement viewing records from one or more wireless devices.

3. The method of claim 2, wherein the one or more advertisement viewing records are collected by a user response measurement system in one of the one or more wireless devices.

4. The method of claim 3, wherein the one or more advertisement viewing records are collected by the user response measurement system from a media device.

5. The method of claim 1 wherein an advertisement viewing record includes one or more ad data codes.

6. The method of claim 2, wherein the one or more product purchase records are collected by a user response measurement system in one of the one or more wireless devices.

7. The method of claim 6, wherein the one or more product purchase records are collected by the user response measurement system from a point of sale system.

8. The method of claim 1 wherein a product purchase record includes one or more payment receipts.

9. The method of claim 1 wherein step (a) comprises:

receiving, in the computer, one or more advertisement viewing records from a media device.

10. The method of claim 9, wherein the media device is a personal computer.

11. The method of claim 9, wherein the media device is a set-top box.

12. The method of claim 1 wherein step (b) comprises:

receiving, in the computer, one or more product purchase records from a point of sale device.

13. The method of claim 1 wherein step (b) comprises:

receiving, in the computer, one or more product purchase records from a media device.

14. The method of claim 1 wherein step (b) comprises:

receiving, in the computer, one or more product purchase records from a retailer server.

15. The method of claim 14, wherein the one or more product purchase records are collected by the retailer server from one or more point of sale devices.

16. The method of claim 1, wherein the advertisement viewing record includes a unique code field and the product purchase record includes the unique code field.

17. The method of claim 16, wherein the predefined set of data includes the unique code field.

18. The method of claim 17, wherein the unique code is an existing identification code.

19. The method of claim 18, the existing identification code includes a membership identification code.

20. The method of claim 1, further comprising:

(e) generating a plurality of advertisements.

21. The method of claim 20, wherein one or more of the generated advertisements include a plurality of independent variables from a set of independent variables.

22. The method of claim 21, wherein step (e) comprises generating a first advertisement for a first sample group and a second advertisement for a second sample group.

23. The method of claim 22, wherein one or more advertisement viewing records includes an identification of the first advertisement and an identification of an individual in the first sample group and one or more advertisement viewing records includes an identification of the second advertisement and an identification of an individual in the second sample group.

24. The method of claim 23, wherein one or more product purchase records includes the identification of the individual in the first sample group and one or more product purchase records includes the identification of the individual in the second sample group.

25. The method of claim 24, further comprising:

(f) generating a first set of data indicative of the return on investment for the first advertisement; and

(g) generating a second set of data indicative of the return on investment for the second advertisement.

26. The method of claim 25, further comprising:

(h) analyzing the first set of data and the second set of data to identify the impact of one or more of the independent variables.

52. The computer program product of claim 25, wherein the control logic further comprises:

means for enabling the processor to analyze the first set of data and the second set of data to identify the impact of one or more of the independent variables.

27. A computer program product comprising a computer useable medium including control logic stored therein, the control logic enabling the determination of the effectiveness of an advertisement, the control logic comprising:

means for enabling a processor to receive one or more advertisement viewing records including data related to the advertisement and data related to an individual viewing the advertisement from one or more devices, wherein at least one advertisement viewing record is associated with a first type of media device and at least one advertisement viewing record is associated with a second type of media device;

means for enabling the processor to receive one or more product purchase records including data related to a product purchased and data related to an individual purchasing the product from one or more devices, wherein the product purchase records are electronically transmitted to the computer;

means for enabling the processor to analyze received advertisement viewing records and the received product purchase records; and

means for enabling the processor to generate a matching record for each advertisement viewing record having a predefined set of data in common with a product purchase record.

28. The computer program product of claim 27, wherein the means for enabling the processor to receive one or more advertisement viewing records comprises:

means for enabling the processor to receive one or more advertisement viewing records from one or more wireless devices.

29. The computer program product of claim 28, wherein the one or more advertisement viewing records are collected by a user response measurement system in one of one or more wireless devices.

30. The computer program product of claim 29, wherein the one or more advertisement viewing records are collected by the user response measurement system from a media device.

31. The computer program product of claim 27 wherein an advertisement viewing record includes one or more ad data codes.

32. The computer program product of claim 28, wherein the one or more product purchase records are collected by a user response measurement system in one of one or more wireless devices.

33. The computer program product of claim 32, wherein the one or more product purchase records are collected by the user response measurement system from a point of sale system.

34. The computer program product of claim 27 wherein a product purchase record includes one or more payment receipts.

35. The computer program product of claim 27 wherein the means for enabling the processor to receive one or more advertisement viewing records comprises:

means for enabling the processor to receive one or more advertisement viewing records from a media device.

36. The computer program product of claim 35, wherein the media device is a personal computer.

37. The computer program product of claim 35, wherein the media device is a set-top box.

38. The computer program product of claim 27 wherein the means for enabling the processor to receive one or more purchase records comprises:

means for enabling the processor to receive one or more product purchase records from a point of sale device.

39. The computer program product of claim 27 wherein the means for enabling the processor to receive one or more purchase records comprises:

means for enabling the processor to receive one or more product purchase records from a media device.

40. The computer program product of claim 27 wherein the means for enabling the processor to receive one or more purchase records comprises:

means for enabling the processor to receive one or more product purchase records from a retailer server.

41. The computer program product of claim 40, wherein the one or more product purchase records are collected by the retailer server from one or more point of sale devices.

42. The computer program product of claim 27, wherein the advertisement viewing record includes a unique code field and the product purchase record includes the unique code field.

43. The computer program product of claim 42, wherein the predefined set of data includes the unique code field.

44. The computer program product of claim 43, wherein the unique code is an existing identification code.

45. The computer program product of claim 44, wherein the existing identification code includes a membership identification code.

46. The computer program product of claim 27, wherein the control logic includes:

means for enabling the processor to generate a plurality of advertisements.

47. The computer program product of claim 46, wherein one or more of the generated advertisements include a plurality of independent variables from a set of independent variables.

48. The computer program product of claim 47, wherein the means for enabling the processor to generate a plurality of advertisement comprises means for enabling the processor to generate a first advertisement for a first sample group and a second advertisement for a second sample group.

49. The computer program product of claim 48, wherein one or more advertisement viewing records includes an identification of the first advertisement and an identification of an individual in the first sample group and one or more advertisement viewing records includes an identification of the second advertisement and an identification of an individual in the second sample group.

50. The computer program product of claim 49, wherein one or more product purchase records includes the identification of the individual in the first sample group and one or more product purchase records includes the identification of the individual in the second sample group.

51. The computer program product of claim 50, wherein the control logic further comprises:

means for enabling the processor to generate a first set of data indicative of the return on investment for the first advertisement; and

means for enabling the processor to generate a second set of data indicative of the return on investment for the second advertisement.

53. A system for determining the effectiveness of an advertisement, comprising:

receiver configured to receive one or more advertisement viewing records including data related to the advertisement and data related to an individual viewing the advertisement from one or more devices, wherein at least one advertisement viewing record is associated with a first type of media device and at least one advertisement viewing record is associated with a second type of media device and to receive one or more product purchase records including data related to a product purchased and data related to an individual purchasing the product from one or more devices, wherein the product purchase records are electronically transmitted to the computer; and

an analysis module configured to analyze the received advertisement viewing records and the received product purchase records to generate a matching record for each advertisement viewing record having a predefined set of data in common with a product purchase record,

whereby the matching record indicates a likelihood that the viewing of an advertisement associated with the advertisement viewing record generated a subsequent purchase of a product associated with the advertisement.

54. The system of claim 53 wherein the one or more advertisement viewing records are received from one or more wireless devices.

55. The system of claim 54, wherein the one or more advertisement viewing records are collected by a user response measurement system in one of the one or more wireless devices.

56. The system of claim 55, wherein the one or more advertisement viewing records are collected by the user response measurement system from a media device.

57. The system of claim 53 wherein an advertisement viewing record includes one or more ad data codes.

58. The system of claim 54, wherein the one or more product purchase records are collected by a user response measurement system in one of the one or more wireless devices.

59. The system of claim 58, wherein the one or more product purchase records are collected by the user response measurement system from a point of sale system.

60. The system of claim 53 wherein a product purchase record includes one or more payment receipts.

61. The system of claim 53 wherein the one or more advertisement viewing records are received from a media device.

62. The system of claim 61, wherein the media device is a personal computer.

63. The system of claim 61, wherein the media device is a set-top box.

64. The system of claim 53 wherein the one or more product purchase records are received from a point of sale device.

65. The system of claim 53 the one or more product purchase records from a media device.

66. The system of claim 53 wherein the one or more product purchase records from a retailer server.

67. The system of claim 66, wherein the one or more product purchase records are collected by the retailer server from one or more point of sale devices.

68. The system of claim 53, wherein the advertisement viewing record includes a unique code field and the product purchase record includes the unique code field.

69. The system of claim 68, wherein the predefined set of data includes the unique code field.

70. The system of claim 69, wherein the unique code is an existing identification code.

71. The system of claim 70, the existing identification code includes a membership identification code.

72. The system of claim 53, further comprising:

advertisement generation module configured to generate a plurality of advertisements.

73. The system of claim 72, wherein one or more of the generated advertisements include a plurality of independent variables from a set of independent variables.

74. The system of claim 73, wherein the advertisement generation module is further configured to generate a first advertisement for a first sample group and a second advertisement for a second sample group.

75. The system of claim 74, wherein one or more advertisement viewing records includes an identification of the first advertisement and an identification of an individual in the first sample group and one or more advertisement viewing records includes an identification of the second advertisement and an identification of an individual in the second sample group.

76. The system of claim 75, wherein one or more product purchase records includes the identification of the individual in the first sample group and one or more product purchase records includes the identification of the individual in the second sample group.

77. The system of claim 76, wherein the analysis module is further configured to:

generate a first set of data indicative of the return on investment for the first advertisement; and

generate a second set of data indicative of the return on investment for the second advertisement.

78. The system of claim 77, wherein the analysis module is further configured to analyze the first set of data and the second set of data to identify the impact of one or more of the independent variables.