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Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to an advertisement

  • US 20070038516A1
  • Filed: 08/24/2006
  • Published: 02/15/2007
  • Est. Priority Date: 08/13/2005
  • Status: Abandoned Application
First Claim
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1. A method for determining the effectiveness of an advertisement, comprising:

  • (a) receiving, in a computer, one or more advertisement viewing records including data related to the advertisement and data related to an individual viewing the advertisement from one or more devices, wherein at least one advertisement viewing record is associated with a first type of media device and at least one advertisement viewing record is associated with a second type of media device;

    (b) receiving, in the computer, one or more product purchase records including data related to a product purchased and data related to an individual purchasing the product from one or more devices, wherein the product purchase records are electronically transmitted to the computer;

    (c) analyzing, in the computer, the received advertisement viewing records and the received product purchase records; and

    (d) for each advertisement viewing record having a predefined set of data in common with a product purchase record, generating a matching record, whereby the matching record indicates a likelihood that the viewing of an advertisement associated with the advertisement viewing record generated a subsequent purchase of a product associated with the advertisement.

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