Alternative search query processing in a term bidding system
First Claim
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1. A method for building a database of alternative search terms, the method comprising:
- receiving from an advertiser a first bid for one or more first search terms, wherein the first bid represents an amount paid or to be paid in exchange for a particular position in a first set of search results generated in response to receiving from a user the one or more first search terms;
receiving from the advertiser a second bid for one or more second search terms, wherein the second bid comprises an amount paid or to be paid in exchange for a particular position in a second set of search results generated in response to receiving from a user the one or more second search terms;
relating the one or more first search terms and the one or more second search terms to provide that the one or more second search terms can be substituted as alternative search terms to the one or more first search terms when appearing in a search query; and
storing the one or more first and second search terms in a database.
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Abstract
A system and method for receiving a query and determining candidate alternate queries. A query may be parsed into concepts and then candidates for alternate terms may be determined for either the whole query or the determined concepts. Candidates are scored for their respective similarity to the original query. After scoring, at least one candidate is chosen and may be used as a possible alternate query choice for a user or used to serve bidded advertisements to the user.
68 Citations
16 Claims
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1. A method for building a database of alternative search terms, the method comprising:
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receiving from an advertiser a first bid for one or more first search terms, wherein the first bid represents an amount paid or to be paid in exchange for a particular position in a first set of search results generated in response to receiving from a user the one or more first search terms;
receiving from the advertiser a second bid for one or more second search terms, wherein the second bid comprises an amount paid or to be paid in exchange for a particular position in a second set of search results generated in response to receiving from a user the one or more second search terms;
relating the one or more first search terms and the one or more second search terms to provide that the one or more second search terms can be substituted as alternative search terms to the one or more first search terms when appearing in a search query; and
storing the one or more first and second search terms in a database. - View Dependent Claims (2, 3)
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4. A method for processing a search query in a document search engine, the search query comprising one or more first search terms for searching for documents, the search query being processed by a system configured to receive bids for search terms, the bids representing amounts paid or to be paid by a sponsor in exchange for a particular position in a set of search results that is generated in response to receiving from a user specific search terms in a query, the method comprising:
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identifying candidate terms for alternative search terms to the one or more first search terms;
identifying bids associated with the candidate terms;
scoring each of the candidate terms based at least in part on the bids associated with the candidate terms; and
selecting, based on the scores, one or more of the candidate terms to be alternative search terms. - View Dependent Claims (5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16)
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Specification