Customizable Content Creation, Management, and Delivery System

• US 20070038717A1
• Filed: 07/26/2006
• Published: 02/15/2007
• Est. Priority Date: 07/27/2005
• Status: Abandoned Application

• Current Assignee: Subculture Interactive Incorporated
• Original Assignee: Subculture Interactive Incorporated
• Inventors: Burkholder, Christian, Kramer, Darren
• Application Number:
  US11/460,224
• Publication Number:
  US 20070038717A1
• Time in Patent Office: Days
• US Class Current: 709/206
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content

Abstract

A multimedia-enabled, customizable system for email and distributed rich media creation, management, and delivery is disclosed. The system includes: an email management server, web-animation and interface-enabled campaign sender device, and one or more recipient devices connected to the sender device and the email management server via a data communications network. The email management server is operatively connected to a mass storage device. The web-animation and interface-enabled campaign sender device enables a sender to create and send web-animation and interface-enabled campaign in conjunction with the email management server. The one or more recipient devices receive the web-animation and interface-enabled emails and distributed rich media. Preferably, the campaignsare generated in mass via a single generation process in a customizable manner that enables individualized email and distributed rich media tailoring to each recipient, wherein portions of the emails and distributed rich media are personalizable.

Claims

1. A multimedia-enabled, individually-customizable email and rich media delivery system for providing increased response ratios, the system comprising:

a web-animation and interface-enabled email delivery system that facilitates transmitting emails to target devices using a web-animation and interface software as a front end user interface application;

wherein the emails and rich media are generated in mass via a single email generation process in a customizable manner that enables individualized email tailoring to each recipient, and wherein portions of the emails or distributed rich media are personalizable and capable of delivering sound, text, graphics, video, individualized personal data or combinations thereof via.

2. The system of claim 1, wherein the web-animation and interface software is FLASH.

3. The system of claim 1, wherein the web-animation and interface-enabled email opens and plays directly from the email application, rather than requiring a separate browser to be launched.

4. The system of claim 1, wherein the system further comprises a sniffer mechanism that assists in determining what applications are supported by a target recipient'"'"'s email application, thereby enabling emails to be formatted and transmitted as a web-animation and interface-enabled email that is in a format which is likely to be supported by the target recipient'"'"'s email application.

5. The system of claim 1, wherein the system includes multiple web-animation and interface-enabled email formats, enabling the system to select a corresponding web-animation and interface software format that is likely to be supported by the recipient'"'"'s email application.

6. The system of claim 1, wherein a web-animation and interface-enabled email that is delivered to a recipient contains various interactive components that may be interacted with by the email recipient.

7. The system of claim 1, wherein the interactive components include MP3 audio files, video files, games, shopping carts, and combinations thereof.

8. The system of claim 1, wherein recipient interaction with one or more of these interactive components is trackable.

9. The system of claim 8, wherein the tracked recipient interaction is transmitted to a central database and stored in association with the interacting recipient.

10. The system of claim 1, wherein the web-animation and interface-enabled email enables promotion of various contests.

11. The system of claim 10, wherein one of the various contests is a competitive contest that tracks user activities with the web-animation and interface-enabled email and awards points accordingly.

12. The system of claim 10, wherein at the end of a predetermined period in the competitive contest, the recipient with the most points win one or more prizes.

13. The system of claim 10, wherein activities that award points to recipient is predetermined by a sender of the web-animation and interface-enabled email.

14. The system of claim 1, wherein the system further includes a plug-in module that enables web-animation and interface-enabled rich media email to be synchronized with a multimedia player on a recipient'"'"'s email application.

15. The system of claim 14, wherein the multimedia player on the recipient'"'"'s computer email application is WINAMP.

16. The system of claim 14, wherein the plug-in module enables a sender of the web-animation and interface-enabled rich media email with an ability to push customized content, directly through WINAMP.

17. The system of claim 16, wherein the content includes messages, advertising, games, MP3 audio files, video files, and combinations thereof.

18. The system of claim 14, wherein the plug-in module tracks recipient listening habits, including the types of songs, artists, listening dates, listening times, and combinations thereof.

19. A multimedia-enabled, customizable email and rich media delivery system, the system comprising:

an email management server, wherein the server is operatively connected to a mass storage device;

web-animation and interface-enabled email and rich media delivery sender device;

wherein the sender device enables a sender to create and send web-animation and interface-enabled email in conjunction with the email management server;

one or more recipient devices connected to the sender device and the email management server via a data communications network, wherein the one or more recipient devices receive the web-animation and interface-enabled emails;

wherein the emails and distributed rich media are generated in mass via a single generation process in a customizable manner that enables individualized email and rich media tailoring to each recipient, and wherein portions of the emails are personalizable.

20. The system of claim 19, wherein the server includes one or more software modules for providing different creation, management, or delivery functionalities.

21. The system of claim 20, wherein the one or more software modules include upload/selection module, a multimedia management module, an email formatting module, a query response module, a tracking module, or combinations thereof.

22. The system of claim 21, wherein the upload/selection module enables an administrator or sender to create, upload, or select stored web-animation and interface software templates, multimedia files, personal messages, sender data, or combinations thereof, for generation of the web-animation and interface-enabled emails.

23. The system of claim 21, wherein the email formatting module enables generation appropriate email output based on selected or uploaded data.

24. The system of claim 21, wherein the multimedia management module assists with management of multimedia associated with the web-animation and interface-enabled emails and distributed rich media.

25. The system of claim 21, wherein the query response module receives data requests from a recipient viewing and interacting with the web-animation and interface-enabled emails and distributed rich media, retrieves the appropriate content, and streams the content to the recipient.

26. The system of claim 21, wherein the tracking module receives and tracks interactions with the web-animation and interface-enabled emails and distributed rich media, including whether emails and distributed rich media have been viewed, whether emails have been forwarded, whether interactive components of the FLASH campaign have been interacted therewith, and combinations thereof.

27. The system of claim 19, wherein the emails and distributed rich media enable delivery of sound, text, graphics, video, or combinations thereof.

28. The system of claim 19, wherein the data communications network is a public Internet.

29. The system of claim 19, wherein the recipient devices have a web-animation and interface-enabled plug-in module installed for enabling display of web-animation and interface software content.

30. The system of claim 28, wherein the web-animation and interface-enabled plug-in module is a FLASH player.

31. The system of claim 19, wherein the mass storage device comprises a disk drive which enables storing information used by the server.

32. The system of claim 19, wherein the mass storage device maintaining different web-animation and interface-enabled templates that are selectable by the sender to facilitate generation of the web-animation and interface-enabled emails and distributed rich media.

33. The system of claim 19, wherein the mass storage device includes various multimedia components that are selectable by the sender to facilitate generation of the web-animation and interface-enabled emails and distributed rich media.

34. The system of claim 33, wherein the selecting of the multimedia components is performed using drag and drop functionality.

35. The system of claim 19, wherein the mass storage device stores one or more rules in a rules database that are useable by the email formatting module for determining an email output format to be used in transmitting the emails to indicated recipients.

36. The system of claim 19, wherein the sender and recipient devices are connectable to the data communications network using a telephone connection, a satellite connection, a cable connection, a radio frequency communication, a wired data communication mechanism, a wireless data communication mechanism, or combinations thereof.

37. The system of claim 19, wherein the sender and recipient devices comprise a personal computer, a hand-held personal computer, a television set top-box combination, a personal digital assistant, a mobile phone, or other comparable consumer electronics device.

38. The system of claim 19, wherein a platform to which the web-animation and interface plug-in module installs, is selected from the group consisting of LINUX, UNIX, MICROSOFT WINDOWS, MACINTOSH, WINDOWS MOBILE, WINDOWS CE, POCKET PC, SMARTPHONE, IRIVER, and other mobile platforms.

39. The system of claim 19, wherein the data communications network is selected from the group consisting of:

digital cable interactive television networks, fiber-optic networks, interactive satellite television networks, or combinations thereof.

40. The system of claim 19, wherein the server is accessible through the use of a secure login and password.

41. The system of claim 19, wherein the web-animation and interface-enabled emails and distributed rich media contain unique variable identifiers that determine proper components and data for each email recipient.

42. The system of claim 41, wherein the proper components and data for each email and distributed rich media recipient includes personalized data and multimedia components.

43. The system of claim 19, wherein a unique identifier is sent across the data communications network to the server and a query is performed on the mass storage device in response to an email and distributed rich media recipient viewing the web-animation and interface-enabled email.

44. The system of claim 19, wherein the mass storage device accesses a unique identifier number and returns corresponding data to the recipient'"'"'s web-animation and interface-enabled email.

45. The system of claim 44, wherein the corresponding data includes personalized text data, MP3 audio data, video data, and combinations thereof.

46. The system of claim 19, wherein a scripting language pre-loader compiles data in a recipient'"'"'s web-animation and interface software plug-in module, and displays the data as specified by a sender of the web-animation and interface-enabled email and distributed rich media.

47. The system of claim 19, wherein files that are useable with a template include multimedia files and web-animation and interface-enabled modules.

48. The system of claim 19, wherein the system enables an administrator to securely login to the system and view, add, delete, and modify modules and content.

49. The system of claim 19, wherein the system enables an administrator to assign access rights for various modules and components to one or more clients.

50. The system of claim 19, wherein the system enables an administrator to manage, edit, and delete users and user security levels.

51. The system of claim 19, wherein the system enables an administrator to add, delete, and edit global and user-specific reports and contest types.

52. The system of claim 19, wherein the system enables an administrator to add, delete, edit, and review individual campaign files and results.

53. The system of claim 19, wherein the system further comprises an email grooming system, wherein the email grooming system examines an email address list to verify that all email addresses contain proper format and that no duplicate addresses exist.

54. The system of claim 53, wherein the email grooming system prevents an email recipient from using the system for nefarious practices.

55. The system of claim 19, wherein the server includes a secure login module, an upload module, an input handler module consisting of temporary data storage, a security checking module, a query response data module, a multimedia management module, a file error checking module, an update test module, a compression module, or combinations thereof.

56. A method for creating a multimedia-enabled, customizable email and distributed rich media delivery system, the method comprising:

selecting a web-animation and interface software template for an email and distributed rich media campaign, wherein the template includes embedded merge fields for merging campaign data to generate a customized email campaign;

uploading email and distributed rich media campaign content to a server, wherein email campaign content includes personalized data and multimedia components;

storing the template, personalized data, and multimedia components for the customized campaign, wherein the template, personalized data, and multimedia components are modifiable after the campaign has been sent;

determining, based on a comparison of a recipient email address and rules stored in a rules database, what web-animation and interface software a recipient email application on a recipient device is projected to support;

generating emails formatted in the projected web-animation and interface software;

transmitting the emails and distributed rich media to recipient devices, wherein each email has a unique identifier associated with a corresponding email recipient;

in response to a recipient viewing a web-animation and interface-formatted email or distributed rich media, transmitting the recipient'"'"'s unique identifier to the server; and

retrieving individually personalized email and distributed rich media campaign content to the email recipient for merging into a template.

57. The system of claim 56, wherein features of the customized campaign include the placement of text, menu titles to be included, video and audio content and order, type of games, and combinations thereof.

58. A multimedia-enabled, customizable content delivery system, the system comprising:

a management server, wherein the server is operatively connected to a mass storage device;

web-animation and interface-enabled content delivery sender device, wherein the sender device enables a sender to create and send content in conjunction with the management server;

one or more recipient devices connected to the sender device and the management server via a data communications network, wherein the one or more recipient devices receive the content;

wherein the content is generated in mass via a single generation process in a customizable manner that enables individualized content tailoring to each recipient, and wherein portions of the content is personalizable.

59. The system of claim 58, wherein the content is rich media.

60. The system of claim 58, wherein the content is delivered to a recipient device in response to a user interacting with an email or an item included within the email.

61. The system of claim 58, wherein the content is delivered to a recipient device in response to a user interacting with a Short Message Service message or an item included within the Short Message Service message.

62. The system of claim 58, wherein the content is delivered to a recipient device in response to a user interacting with a Multimedia Message Service message or an item included within the Short Message Service message.