A SYSTEM FOR CONTROLLING THE DISTRIBUTION OF ADVERTISEMENTS TO INFORMATIONAL CLIENT DEVICES USING A PLAYLIST
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Abstract
Software for use on a client device that is configured for communications via a communications network instantiates a communications function that effects an advertisement download communication link between the client device and an advertisement distribution server system via the communications network, at selected advertisement download times, an advertisement download function that downloads advertisements identified in a playlist(s) generated by at least one playlist server, via the advertisement download communication link, at the selected advertisement download times, an advertisement storage function for storing the downloaded advertisements on a storage medium associated with the client device, and an advertisement display function that effects display of at least selected ones of the stored advertisements.
107 Citations
202 Claims
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1-174. -174. (canceled)
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175. A playlist server system for supplying a playlist response to a client device exchanging information with an information server system over a communications network and storing ads, comprising:
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playlist response generating means for generating a playlist response identifying a plurality of selected ads to be presented by the client device;
first communication means for establishing a playlist response send communications link with the client device via the communications network over which the playlist response is transmitted to the client device;
wherein the information server system and the playlist server system are independently controlled;
second communication means for establishing a playlist request receive communications link with the client device via the communications network;
wherein the playlist response generating means further comprises playlist generating means for generating a playlist included in the playlist response which identifies a plurality of selected ads to be presented by the client device in response to receipt of a playlist request; and
wherein advertisements comprise advertisement files each of which includes an advertisement and a plurality of ad display parameters associated with that advertisement and wherein the advertisement display function displays the stored advertisement according to the ad display parameters; and
wherein the ad display parameters include, for each of the plurality of stored advertisements the following parameters;
a maximum face time that the associated advertisement is to be displayed wherein the face time comprises a time period during which a prescribed minimum level of user activity occurs;
a maximum cumulative face time that the associated advertisement is to be displayed;
the maximum number of times per day that the associated advertisement is to be displayed;
a start date/time before which the associated advertisement should not be displayed; and
an end date/time after which the associated advertisement should not be displayed. - View Dependent Claims (176, 177, 178, 179, 180, 181, 182, 183, 184, 185, 186, 187, 188)
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189. A computer readable medium having stored therein computer readable instructions for use on a client device for supplying a playlist response to a client device exchanging information with an information server system over a communications network and storing ads, comprising:
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playlist response generating means for generating a playlist response identifying a plurality of selected ads to be presented by the client device;
first communication means for establishing a playlist response send communications link with the client device via the communications network over which the playlist response is transmitted to the client device;
wherein the information server system and the playlist server system are independently controlled;
second communication means for establishing a playlist request receive communications link with the client device via the communications network;
wherein the playlist response generating means further comprises playlist generating means for generating a playlist included in the playlist response which identifies a plurality of selected ads to be presented by the client device in response to receipt of a playlist request; and
wherein advertisements comprise advertisement files each of which includes an advertisement and a plurality of ad display parameters associated with that advertisement and wherein the advertisement display function displays the stored advertisement according to the ad display parameters; and
wherein the ad display parameters include, for each of the plurality of stored advertisements the following parameters;
a maximum face time that the associated advertisement is to be displayed wherein the face time comprises a time period during which a prescribed minimum level of user activity occurs;
a maximum cumulative face time that the associated advertisement is to be displayed;
the maximum number of times per day that the associated advertisement is to be displayed;
a start date/time before which the associated advertisement should not be displayed; and
an end date/time after which the associated advertisement should not be displayed. - View Dependent Claims (190, 191, 192, 193, 194, 195, 196, 197, 198, 199, 200, 201, 202)
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Specification