SYSTEM AND METHOD FOR DISPLAYING UNREQUESTED INFORMATION WITHIN A WEB BROWSER

• US 20070038956A1
• Filed: 08/15/2005
• Published: 02/15/2007
• Est. Priority Date: 08/15/2005
• Status: Active Grant

• Current Assignee: Zeus Enterprise Ltd.
• Original Assignee: American Express Marketing & Development Corporation (American Express Company)
• Inventors: Morris, Darren
• Granted Patent: US 8,806,327 B2
• Time in Patent Office: Days
• US Class Current: 715/808
• CPC Class Codes: G06F 16/957 Browsing optimisation, e.g. caching or content distillation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
• CPC Class Codes: G06F 3/0481 based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance

Abstract

A system and method for generating popup content in response to user'"'"'s actions within an enabled web page is disclosed. Generation of the popup occurs in response to a user triggered event which invokes a script referencing a secondary web page to display within the bounds of the enabled web page. The user triggered event results from movement of a mouse pointer or a keyboard event which may indicate a user'"'"'s intention to exit the web page by closing the web browser window or navigating to a different web site or web page. The resulting popup is contained within the web page content itself, thereby resulting in a less intrusive popup display and avoiding the effects of popup suppression utilities.

Claims

1. A computer-implemented method for facilitating a display of popup content within a web page, said method including:

incorporating a hidden area into a field of said web page, wherein said hidden area facilitates said display of popup content and wherein said field is located between primary web page content and a browser toolbar; and

,

causing said popup content to be displayed upon detecting an event message, wherein said event message is selected from a group comprising;

a mouse pointer interfacing with said hidden area; and

a keyboard interaction.

2. The method of claim 1, wherein said step of displaying said popup content includes:

receiving a request for said web page at a server, wherein said request originates from a client;

retrieving said web page at said server;

retrieving a script file corresponding to said web page at said server;

transmitting said web page with said script file to said client;

executing said script file at said client to preload popup content from said server into memory of said client; and

,

monitoring for said mouse pointer interfacing with said hidden area.

3. The method of claim 2, wherein said script file is a javaScript file.

4. The method of claim 1, wherein said event message is said mouse pointer interfacing with said hidden area, and further including integrating said popup content within said web page upon said mouse pointer interfacing with said hidden area.

5. The method of claim 4, wherein said step of causing said popup content to be displayed upon a mouse pointer interfacing with said hidden area, includes interfacing with said hidden area by at least one of a mouse pointer leaving and a mouse pointer entering, said hidden area.

6. The method of claim 4, further including removing said popup content upon a mouse pointer subsequently interfacing with said hidden area.

7. A machine-readable medium having stored thereon a plurality of instructions, said plurality of instructions when executed by a processor, cause said processor to perform a method comprising the steps of:

incorporating a hidden area into a field of said web page, wherein said hidden area facilitates said display of popup content and wherein said field is located between primary web page content and a browser toolbar; and

,

causing said popup content to be displayed upon detecting an event message, wherein said event message is selected from a group comprising;

a mouse pointer interfacing with said hidden area; and

a keyboard interaction.

8. The machine-readable medium of claim 7, wherein said step of displaying said popup content includes:

receiving a request for said web page at a server, wherein said request originates from a client;

retrieving said web page at said server;

retrieving a script file corresponding to said web page at said server;

transmitting said web page with said script file to said client;

executing said script file at said client to preload popup content from said server into memory of said client; and

,

monitoring for said mouse pointer interfacing with said hidden area.

9. The machine-readable medium of claim 8, wherein said script file is a JavaScript file.

10. The machine-readable medium of claim 7, wherein said event message is said mouse pointer interfacing with said hidden area, and further including integrating said popup content within said web page upon said mouse pointer interfacing with said hidden area.

11. The machine-readable medium of claim 10, wherein said step of causing said popup content to be displayed upon a mouse pointer interfacing with said hidden area, includes interfacing with said hidden area by at least one of a mouse pointer leaving and a mouse pointer entering, said hidden area.

12. The machine-readable medium of claim 10, further including the step of removing said popup content upon a mouse pointer subsequently interfacing with said hidden area.