Apparatus, systems and methods for broadcast advertising stewardship

• US 20070039018A1
• Filed: 08/08/2006
• Published: 02/15/2007
• Est. Priority Date: 08/09/2005
• Status: Abandoned Application

• Current Assignee: Verance Corporation
• Original Assignee: Verance Corporation
• Inventors: Angelico, Dean, Bagnall, Robert, Saslow, Steven, Klueck, Cherri, Geller, Harold
• Application Number:
  US11/501,668
• Publication Number:
  US 20070039018A1
• Time in Patent Office: Days
• US Class Current: 725/22
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04H 20/14 for monitoring programmes
• CPC Class Codes: H04N 21/2407 Monitoring of transmitted content, e.g. distribution time, number of downloads arrangements for monitoring programmes for broadcast or for distribution combined with broadcast H04H20/14
• CPC Class Codes: H04N 21/2547 Third Party Billing, e.g. billing of advertiser
• CPC Class Codes: H04N 21/44209 Monitoring of downstream path of the transmission network originating from a server, e.g. bandwidth variations of a wireless network arrangements for maintenance or administration in data switching networks involving bandwidth and capacity management H04L41/0896
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 21/8352 involving content or source identification data, e.g. Unique Material Identifier [UMID]
• CPC Class Codes: H04N 7/173 with two-way working, e.g. subscriber sending a programme selection signal

Abstract

The present invention provides interactive and automated methods and systems that facilitate the improved stewardship of broadcast advertising by all industry participants. The system employs data from multiple sources, such as agency media management systems; broadcaster inventory and sales management systems; agency and broadcaster traffic management systems; and the ConfirMedia® broadcast monitoring system developed by Verance Corporation; as well as from third-party industry data sources such as electronic program guides, broadcaster and market population data, and audience rating services, to allow the fulfillment of broadcast advertising agreements to be verified and accounted for, and for discrepancies between various data sources to be identified and resolved.

Claims

1. A method for broadcast program stewardship, comprising:

monitoring broadcast multimedia content to produce detection information relating to one or more broadcast instances of one or more broadcast items;

receiving schedule information related to said one or more broadcast items; and

comparing the detection information against said schedule information.

2. The method of claim 1, wherein, for each of said one or more broadcast items, said detection information comprises at least one of:

date and time of said broadcast item;

duration of said broadcast item;

type of broadcast of said broadcast item;

owner of said broadcast item;

title of said broadcast item; and

at least one code associated with said broadcast item.

3. The method of claim 1, wherein said detection information is produced in accordance with at least one of a broadcast monitoring coverage and a station outage data.

4. The method of claim 1, wherein said detection information is produced in accordance with watermarks extracted from said one or more broadcast items.

5. The method of claim 1, wherein said detection information is produced in accordance with fingerprints extracted from said multimedia content.

6. The method of claim 1, wherein said broadcast items comprise at least one of commercials, infomercials, television programs, radio programs, news programs, cable programs, satellite programs, podcasts, Internet broadcasts, downloads, and broadcasts of live events.

7. The method of claim 1, wherein said schedule information comprises purchase details relating to each of said one or more broadcast items.

8. The method of claim 7, wherein said purchase details comprise at least one of:

a seller'"'"'s name;

a purchaser'"'"'s name;

a purchaser'"'"'s product(s) being promoted;

an estimate number corresponding to the purchase;

an invoice number corresponding to the purchase;

a number of agreed upon contract units;

a number of invoiced units;

a length of the contract units to be broadcast;

a length of the invoiced units;

broadcast dates and times of the contract units;

broadcast dates and times of the invoiced units;

negotiated costs for each contract unit; and

invoiced costs for each invoiced unit.

9. The method of claim 1, further comprising:

receiving additional information comprising at least one of an agency schedule, a broadcaster contract, a broadcaster invoice, a network affiliate lineup, a station lineup, agency traffic instructions, change order information, broadcaster program schedule data, broadcaster data, market population data, and audience measurement ratings data to effect said comparing.

10. The method of claim 9, wherein at least a portion of said additional information is received electronically.

11. The method of claim 10, wherein said electronically received information is automatically uploaded into a database.

12. The method of claim 9, wherein at least a portion of said additional information is manually uploaded into a database.

13. The method of claim 9, wherein at least a portion of said additional information is received from users in accordance with pre-defined security permission levels.

14. The method of claim 13, wherein said permission levels comprises at least one of:

a customer account level;

a customer administrator level; and

a user level.

15. The method of claim 1, wherein said schedule information is received electronically and automatically uploaded into a database.

16. The method of claim 15, wherein at least a portion of said schedule information is received from users in accordance with pre-defined security permission levels.

17. The method of claim 16, wherein said permission levels comprises at least one of:

a customer account level;

a customer administrator level; and

a user level.

18. The method of claim 1, wherein said comparing comprises matching said detection information and said schedule information in accordance with a matching algorithm.

19. The method of claim 18, wherein said matching algorithm comprises at least one of:

a hierarchical matching algorithm;

a point-to-point matching algorithm; and

a point-to-range matching algorithm.

20. The method of claim 1, wherein said comparing comprises:

selecting one or more matching criteria;

assigning weighted scores to the selected matching criteria; and

matching said detection information and said schedule information in accordance with said matching criteria and said weighted scores.

21. The method of claim 20, wherein a match is declared if all of said matching criteria are satisfied.

22. The method of claim 20, wherein a partial match is declared if at least one of said matching criteria is satisfied.

23. The method of claim 20, wherein no match is declared if none of said matching criteria is satisfied.

24. The method of claim 1, further comprising:

enabling generation of a report based on said comparing.

25. The method of claim 24, wherein said report is provided on-line.

26. The method of claim 24, wherein said report comprises at least one of:

an agency schedule to detections match;

an agency schedule supplemented with network affiliate lineup data to detections match;

an agency schedule supplemented with station lineup data to detections match;

a broadcaster invoice to detections match;

a broadcaster contract or deal to detections match;

a broadcaster contract or deal to broadcaster contract or deal match;

an agency traffic instructions to detections match;

change order information to detections match; and

a broadcaster program schedule to detections match.

27. The method of claim 26, wherein said matches comprise at least one of:

detections supplemented with broadcaster data;

detections supplemented with market population data; and

detections supplemented with audience measurement ratings data.

28. The method of claim 24, wherein at least portions of said report are accessible in accordance with predefined security permission levels.

29. The method of claim 28, wherein said security permission levels comprise at least one of:

a customer account level;

a customer administrator level; and

a user level.

30. The method of claim 24, wherein at least portions of said report are electronically exportable.

31. The method of claim 1, further comprising generating traffic alerts.

32. The method of claim 31, wherein said traffic alerts identify inconsistencies between agency traffic instructions and said detection information.

33. The method of claim 32, wherein said inconsistencies comprise at least one of:

an incorrect rotation;

a missed upload date;

a missed start;

an out-of-flight broadcast;

a blackout period broadcast; and

an incorrect broadcaster.

34. The method of claim 1, wherein said comparing is effected in accordance with change order information.

35. The method of claim 34, wherein said change order information is produced in accordance with least one of interrogation of broadcaster contracts, direct importation of said change order information from broadcasters, and manual entry of said change order information.

36. The method of claim 35, wherein said change order information comprises at least one of:

unassociated added units;

unassociated removed units; and

pre-associated added and removed units.

37. The method of claim 36, wherein said change order information comprises at least one of:

sellers associating unassociated added and removed units and submitting them to a buyer; and

sellers submitting pre-associated added and removed units to a buyer.

38. The method of claim 37, wherein said change order information comprises at least one of:

submitted change order information approved by the buyer; and

submitted change order information rejected by the buyer.

39. The method of claim 1, further comprising:

receiving invoice information related to said broadcast items;

comparing the detection information against said invoice information.

40. The method of claim 39, wherein said invoice information comprises at least one of original invoice information and change order information related to said original invoice information.