Method for providing regular audiovisual and marketing content directly to consumers
First Claim
1. A direct content delivery method intended for directly delivering regular audiovisual and marketing content to consumers, comprising:
- regularly providing a delivery component having marketing content, backchannel connection information, and exclusive audiovisual content;
directly physically distributing said delivery component to consumers; and
providing a backchannel connection arrangement correlated to the backchannel connection information.
1 Assignment
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Accused Products
Abstract
A direct content delivery method, intended for directly delivering regular audiovisual and marketing content to consumers, includes regularly providing a delivery component having audiovisual content, marketing content, and backchannel connection information. The delivery component may be directly physically or directly electronically distributed to consumers. Consumers view the audiovisual content but may not avoid the marketing content. Consumers are drawn to the high quality audiovisual content, which may be episodic in nature. A backchannel connection arrangement, correlated to the backchannel connection information, implements a two-way direct communication path.
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Citations
24 Claims
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1. A direct content delivery method intended for directly delivering regular audiovisual and marketing content to consumers, comprising:
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regularly providing a delivery component having marketing content, backchannel connection information, and exclusive audiovisual content;
directly physically distributing said delivery component to consumers; and
providing a backchannel connection arrangement correlated to the backchannel connection information. - View Dependent Claims (3, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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2. A direct content delivery method intended for directly delivering regular audiovisual and marketing content to consumers, comprising:
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regularly providing a delivery component having marketing content, backchannel connection information, and exclusive audiovisual content;
directly electronically distributing said delivery component to consumers; and
providing a backchannel connection arrangement correlated to the backchannel connection information;
wherein the exclusive audiovisual content includes at least part of an episode of a series of episodes of an audiovisual program available exclusively via a plurality of said delivery component. - View Dependent Claims (4)
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19. A direct marketing channel, comprising:
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a backchannel connection arrangement; and
a series of delivery components, each delivery component of the series having marketing content, backchannel connection information, and exclusive audiovisual content;
wherein;
the backchannel connection arrangement is correlated to the backchannel connection information;
the exclusive audiovisual content in the series of delivery components constitutes a series of episodes of an audiovisual program available exclusively via the series of delivery components; and
the delivery components are directly physically distributed to consumers. - View Dependent Claims (20, 21, 22, 23, 24)
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Specification