Facilitating E-commerce and customer retention
First Claim
1. A method of facilitating e-commerce, comprising the steps of:
- presenting an advertiser offer to an individual at a merchant site operated by a merchant;
tracking the individuals acceptance of the offer, and providing a reward to the individual.
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Abstract
E-commerce is growing at a rapid pace due to the fantastic growth rate of the Internet. Consumers are becoming more Internet savvy and more likely to spend money over the Internet. The present invention allows the Customer to receive a cash credit to their account, as well as other reward alternatives. Receiving cash in the Customers account with the Merchant leaves no ambiguity as to what the Customer can purchase, as they can purchase anything at the Merchants site. The present invention relates to electronic commerce (e-commerce) and the purchasing of goods and services. More particularly to Customer retention and loyalty programs, and still more particularly to creating the ideal Customer retention and loyalty program by facilitating the exchange between online Advertisers, Merchants, and Consumers.
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Citations
17 Claims
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1. A method of facilitating e-commerce, comprising the steps of:
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presenting an advertiser offer to an individual at a merchant site operated by a merchant;
tracking the individuals acceptance of the offer, and providing a reward to the individual. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17)
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Specification