Creation and delivery of customized content

• US 20070044011A1
• Filed: 10/27/2006
• Published: 02/22/2007
• Est. Priority Date: 02/09/2000
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Cottrille, Scott, Harry, Craig, Halim, Antony, Olubummo, Ade, Daugherty, Brian, Cai, Patrick
• Granted Patent: US 7,725,816 B2
• Time in Patent Office: Days
• US Class Current: 715/209
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 40/129 Handling non-Latin characters, e.g. kana-to-kanji conversion
• CPC Class Codes: G06F 40/58 Use of machine translation, e.g. for multi-lingual retrieval, for server-side translation for client devices or for real-time translation
• CPC Class Codes: H04L 51/063 Content adaptation, e.g. replacement of unsuitable content
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal

Abstract

A method, apparatus, and software are disclosed for delivering customized content to clients with diverse content needs, such as clients from diverse geographical areas an language backgrounds. Customizable content is separated from the underlying code, which is used as a template for inserting localized content into a basic document framework as represented by the template. Both electronic mail and Web community customization techniques are disclosed.

Claims

1. A computer-implemented method for delivering a customized Internet document to a client, the method comprising:

identifying a fixed portion and a variable portion of a customizable document;

isolating the variable portion of the customizable document;

storing a plurality of customized versions of the variable portion of the customizable document;

in response to a request issued by the client, selecting a least one of the plurality of customized versions as a function of at least one of a language and a location attributable to the client;

generating the customized Internet document by combining the fixed portion and the selected at least one of the plurality of customized versions; and

transmitting the customized Internet document to the client.

2. The method of claim 1, wherein the customized document is HTML encoded.

3. The method of claim 1, wherein isolating the variable portion of the customizable document comprises:

extracting a plurality of string literals from the customizable document; and

storing the string literals as symbols.

4. The method of claim 1, wherein the customized versions are characterized by at least one of a language and a location.

5. The method of claim 1, further comprising receiving a client request including a DNS entry from the client.

6. The method of claim 5, further comprising:

detecting the DNS entry; and

selecting one of the customized versions of the variable portion as a function of the DNS entry.

7. A computer-readable medium having computer-executable instructions for:

identifying a fixed portion and a variable portion of a customizable Internet document;

isolating the variable portion of the customizable Internet document;

storing a plurality of customized versions of the variable portion of the customizable Internet document;

in response to a request issued by the client, selecting at least one of the plurality of customized versions as a function of at least one of a language and a location attributable to the client;

generating a customized Internet document by combining the fixed portion and the selected at least one of the customized versions; and

transmitting the customized Internet document to a client.

8. The computer-readable medium of claim 7, wherein the customized document is HTML encoded.

9. The method of claim 7, further comprising:

storing a plurality of fixed portions of a plurality of documents;

selecting one of the plurality of fixed portions as a function of the message type indicator and the message language indicator; and

generating the customized document by combining the selected fixed portion with the selected customized version.

10. The method of claim 7, wherein the customized Internet document comprises at least one of a sender address, a recipient address, a subject header, and a message body.

11. The method of claim 10, further comprising, in response to identifying the recipient address as a distribution list,

determining a plurality of addresses constituting the distribution list;

and

generating a distinct customized Internet document for each of the determined addresses.

12. The method of claim 10, further comprising, in response to identifying the recipient address as a distribution list,

determining a plurality of addresses constituting the distribution list;

and

generating a customized Internet document having the plurality of addresses associated therewith.

13. A computer-implemented method for delivering a customized World Wide Web (WWW) page to a client, the method comprising:

identifying a fixed portion and a variable portion of a customizable WWW page;

isolating the variable portion of the customizable WWW page;

storing a plurality of customized versions of the variable portion of the customizable WWW page in a directory hierarchy as a function of one or more characteristics of the customized versions;

in response to a request issued by the client, generating the customized WWW page by combining the fixed portion and the selected at least one of the plurality of customized versions; and

transmitting the customized WWW page to the client.

14. The method of claim 13, wherein isolating the variable portion of the customizable WWW page comprises:

extracting a plurality of string literals from the customizable WWW page and

storing the string literals as symbols.

15. The method of claim 13, wherein the customized versions are characterized by at least one of a language and a location.

16. The method of claim 15, further comprising:

generating a plurality of encoded versions of each customized version, wherein the encoded versions represent DBCS, Unicode, and UTF-8 versions of a customized version; and

storing the encoded versions in distinct subdirectories within the directory hierarchy.

17. The method of claim 13, further comprising receiving a client request including a DNS entry from the client.

18. The method of claim 17, further comprising:

detecting the DNS entry; and

selecting one of the customized versions of the variable portion as a function of the DNS entry.