System and method to manage advertising and coupon presentation in vehicles

• US 20070050248A1
• Filed: 08/26/2005
• Published: 03/01/2007
• Est. Priority Date: 08/26/2005
• Status: Abandoned Application

• Current Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Original Assignee: Palo Alto Research Center, Inc. (Xerox Holdings Corp.)
• Inventors: Liu, Juan, Calabria, Hermann, Huang, Qingfeng, Greene, Daniel
• Application Number:
  US11/213,106
• Publication Number:
  US 20070050248A1
• Time in Patent Office: Days
• US Class Current: 705/14.620
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0265 Vehicular advertisement
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/024 Guidance services
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/21 for social networking applications

Abstract

A method for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network is stored and executed as an application for use by network devices. The method includes sensing vehicle context and vehicle events, based on vehicle sensor data. Presentation slots, particular circumstances for which advertisements may be presented to a vehicle user, are configured. When a presentation slot is triggered through sensing of a vehicle context or vehicle event, the method identifies advertisements to be presented to the vehicle user, with the advertisements corresponding to configured presentation slots. The identified advertisements are presented to the vehicle user.

Claims

1. A method for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network, the method stored and executed as an application for use by network devices, the method comprising:

sensing at least one vehicle context, wherein said context includes vehicle navigation data;

sensing at least one vehicle event based on vehicle sensor data;

configuring presentation slots, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

triggering at least one configured presentation slot through sensing of at least one vehicle context or at least one vehicle event;

identifying advertisements to be presented to said vehicle user, wherein said advertisements correspond to said at least one configured presentation slot;

presenting said advertisements to said vehicle user.

2. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 1, wherein configuring said presentation slots includes an initial configuration for presentation slot management provided by the vehicle manufacturer.

3. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 2, further comprising modification of said initial configuration by said vehicle user, wherein said modification comprises at least one member selected from the group consisting of adding at least one presentation slot, modifying at least one presentation slot, selecting at least one presentation slot, and deselecting at least one presentation slot.

4. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 2, further comprising specification of excluded slots by said vehicle manufacturer.

5. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 4, wherein said excluded slots include situations requiring a vehicle user'"'"'s full attention to the roadway.

6. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 1, wherein configuring said presentation slots comprises receiving at least one presentation slot definition from the communication network and installing said at least one presentation slot with the vehicle user'"'"'s permission.

7. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 1, wherein said vehicles have a continuous connection with the network.

8. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 7, further comprising:

querying a network server for at least one advertisement suited to at least one presentation slot;

identifying said at least one advertisement to present to said vehicle user; and

transmitting said at least one advertisement to said vehicle user.

9. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 8, wherein querying said network server is performed automatically upon the occurrence of a presentation slot.

22. The method for utilizing presentation slots to manage advertising and coupon presentation according to claim 1, further comprising monitoring the response of vehicle users to specific coupons or advertisements and computing the cost to a service provider for acceptance of an advertisement offer or coupon by said vehicle user.

10. A system for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network, the system storing and executing an application for use by network devices, the system comprising:

location service module for providing vehicle location information data;

context detection module for identifying information which would be useful for the purpose of targeting advertising to a vehicle through the use of at least one configured presentation slot, wherein said at least one presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

navigation support module for providing navigation map and navigation plan to said vehicle user;

transaction event detector module for identifying an advertisement selection event;

authentication module for obtaining a certification record permitting propagation of a submitted advertisement on the network;

reverse bidding management module for soliciting and selecting among competing advertisements;

advertisement presentation management module for presenting said selected advertisement to said vehicle user; and

communication module for communicating with advertising services and advertisers to request and receive bids for services.

11. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 10, wherein said vehicles have a connection with a server on the communication network.

12. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 11, further comprising a network server having a coupon/ad management module comprising:

coupon/ad admission module for advertisement availability management on the network, wherein said availability management comprises at least one member selected from the group consisting of accepting coupons or advertisements from service providers with a chosen pricing scheme, determining the initial scope over which each coupon or advertisement will be disseminated, and authenticating the coupon or advertisement for propagation in the network;

coupon/ad distribution module for propagating said coupon or advertisement in the network according to prescribed scope parameters; and

billing module for monitoring the response of vehicle users to specific coupons or advertisements and computing the cost to a service provider for acceptance of an advertisement offer or coupon by said vehicle user.

13. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 10, wherein said submitted advertisement comprises:

advertisement content, wherein said content includes at least one member of the group consisting of text or image information, coupons, discounts, and special offers;

presentation slot specification, including at least one request for presentation of said advertisement in at least one selected presentation slot; and

price specification, comprising the amount a service provider is offering to pay when said vehicle user responds to said advertisement.

14. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 13, further comprising at least one geographic preference for presentation of said submitted advertisement.

15. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 12, further comprising an advertisement selection module for identifying advertisements to be presented to said vehicle user, wherein identifying advertisements includes satisfying presentation slot requirements with matching advertisement content.

16. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 10, wherein said configured presentation slots include an initial configuration for presentation slot management provided by the vehicle manufacturer.

17. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 16, further comprising modification of said initial configuration by said vehicle user, wherein said modification comprises at least one member selected from the group consisting of adding at least one presentation slot, modifying at least one presentation slot, selecting at least one presentation slot, and deselecting at least one presentation slot.

18. The system for utilizing presentation slots to manage advertising and coupon presentation according to claim 16, further comprising specification of excluded slots by said vehicle manufacturer.

19. A method for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network, the method stored and executed as an application for use by network devices, the method comprising:

controlling times and events to be used as presentation slots, wherein each said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

integrating sensor data to trigger presentation slots, wherein said'"'"'sensor data includes at least one vehicle context based on vehicle navigation data or at least one vehicle event based on vehicle sensor data;

competing for said presentation slots by service providers; and

controlling the number of advertisements presented to said vehicle user comprising presenting advertisements corresponding to at least one presentation slot.

20. A system for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network, the system storing and executing an application for use by network devices, the system comprising:

means for sensing at least one vehicle context, wherein said context includes vehicle navigation data;

means for sensing at least one vehicle event based on vehicle sensor data;

means for configuring presentation slots, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

means for triggering at least one configured presentation slot through sensing of at least one vehicle context or at least one vehicle event;

means for identifying advertisements to be presented to said vehicle user, wherein said advertisements correspond to said at least one configured presentation slot;

means for presenting said advertisements to said vehicle user.

21. A computer-readable storage medium having computer readable program code embodied in said medium which, when said program code is executed by a computer causes said computer to perform method steps for utilizing presentation slots to manage advertising and coupon presentation to mobile communication devices over a communication network, said method comprising:

sensing at least one vehicle context, wherein said context includes vehicle navigation data;

sensing at least one vehicle event based on vehicle sensor data;

configuring presentation slots, wherein said presentation slot consists of a particular circumstance for which advertisements may be presented to a vehicle user;

triggering at least one configured presentation slot through sensing of at least one vehicle context or at least one vehicle event;

identifying advertisements to be presented to said vehicle user, wherein said advertisements correspond to said at least one configured presentation slot;

presenting said advertisements to said vehicle user.