Multimedia advertising method
First Claim
1. A method for selling and distributing multimedia advertisements from a single source using the Internet, said method comprising the steps of:
- establishing an Internet site where advertisers compose and place initial advertisements from a remote terminal;
offering selectable categories and segmented markets to serve an advertiser'"'"'s markets for display on the Internet and in selected media;
forming partnerships for placing ads in various media;
establishing a fee schedule based on selected categories and selected media;
receiving proposed advertisements, collecting payment from advertisers and sharing payments with partners based on selected media;
providing an ID number for each advertisement and displaying an advertiser'"'"'s ID number with each ad on the Internet and in selected media;
providing additional data storage for supplemental sales and marketing information by an advertiser; and
, making the supplemental sales information available over the Internet by use of the advertisements ID number.
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Accused Products
Abstract
A method for selling and distributing multimedia regular/classified advertisements from a single source includes the steps of establishing a website wherein advertisers compose and place Internet ads on the Internet from a remote terminal. The advertiser also selects categories and selected media in order to reach a target audience. A service provider enters into agreements with media providers for sharing income from the advertisement. In addition, each advertisement is given a unique ID number which is placed in each ad and which provides access to a database for obtaining additional sales and marketing information.
18 Citations
20 Claims
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1. A method for selling and distributing multimedia advertisements from a single source using the Internet, said method comprising the steps of:
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establishing an Internet site where advertisers compose and place initial advertisements from a remote terminal;
offering selectable categories and segmented markets to serve an advertiser'"'"'s markets for display on the Internet and in selected media;
forming partnerships for placing ads in various media;
establishing a fee schedule based on selected categories and selected media;
receiving proposed advertisements, collecting payment from advertisers and sharing payments with partners based on selected media;
providing an ID number for each advertisement and displaying an advertiser'"'"'s ID number with each ad on the Internet and in selected media;
providing additional data storage for supplemental sales and marketing information by an advertiser; and
,making the supplemental sales information available over the Internet by use of the advertisements ID number. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for placing multimedia classified advertisements from a single source using the Internet, said method comprising the steps of:
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providing a first website wherein advertisers compose and place classified advertisements from a remote terminal;
establishing a partnership with one or more media procurers for classified advertisements;
offering a selection of advertising media for displaying advertisements to serve selected markets and prices of each selection on said first website;
selecting one or more media for displaying a classified ad;
providing an identification number for each advertisement and displaying the identification number in each advertisement in each selected media;
providing a second website for containing additional sales and marketing material accessible to the public from a remote terminal; and
,receiving feedback information from the second website. - View Dependent Claims (11, 12, 13, 14, 15, 16, 17, 18)
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19. A method for selling and distributing multimedia advertisements from a single provider using the Internet, said method comprising the steps of:
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establishing an Internet site with selectable categories wherein advertisers compose and place initial advertisements in selected categories on the Internet and for multimedia distribution;
generating preselected parameters and fee schedule and posting said preselected parameters and fee schedules on said Internet site;
generating an advertising campaign within said parameters from a remote terminal and transmitting said advertising campaign to said Internet site;
selecting multimedia distribution and categories from the remote terminal and making payment online for an Internet advertisement in a selected category and in selected media;
providing a second website and ID number and limited data storage device for each advertiser for storage of additional sales literature pertaining to said initial advertisement and listing said ID number with said advertisement on the Internet and in each selected medium;
generating and posting additional sales literature through said Internet site by a link to said ID number; and
,forwarding orders and responses from said site and from other media to said advertiser. - View Dependent Claims (20)
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Specification