Monetizing a preview pane for ads
First Claim
1. A method of charging advertisers a fee for a second ad space, comprising:
- providing one or more ads from a plurality of different advertisers in a first ad space, the first ad space maintained by an ad space supplier;
receiving a user input identifying at least one of the ads in the first ad space;
providing a second ad space for a supplemental ad, the supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input; and
charging an advertiser associated with the supplemental advertising information a fee based on receiving the user input.
2 Assignments
0 Petitions
Accused Products
Abstract
The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane and facilitate charging for this functionality. By way of example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received and in response a second ad space having a supplemental ad relating to the at least one ad identified by the user input is provided. The advertiser associated with the supplemental ad is charged a fee based on receiving the user input. By way of another example, an electronic advertisement may be conveyed to a user in an ad space provided by a third party. A secondary advertisement providing associated information relating to the electronic advertisement may occur upon receiving a user indication. A monetizing component is available to determine the price of the electronic advertisement and/or the secondary advertisement.
117 Citations
20 Claims
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1. A method of charging advertisers a fee for a second ad space, comprising:
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providing one or more ads from a plurality of different advertisers in a first ad space, the first ad space maintained by an ad space supplier;
receiving a user input identifying at least one of the ads in the first ad space;
providing a second ad space for a supplemental ad, the supplemental ad having supplemental advertising information relating to the at least one ad identified by the user input; and
charging an advertiser associated with the supplemental advertising information a fee based on receiving the user input. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A system for monetizing a secondary advertisement activated by a user, the secondary advertisement relating to a vendor, comprising:
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an electronic advertisement conveyed to a user in an ad space provided by a third party;
a secondary advertisement occurring upon receiving a user indication, the secondary advertisement providing associated information relating to the electronic advertisement and thereby facilitating the user'"'"'s interaction with the vendor; and
a monetizing component, the monetizing component determining the price of the secondary advertisement. - View Dependent Claims (14, 15, 16, 17, 18, 19)
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20. A system for determining a cost of advertising in a third party online advertising venue, comprising:
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means for providing online advertisements from two or more separate advertisers to a user interacting with the third party online advertising venue;
means for providing a second advertisement, the second advertisement associated with at least one of the online advertisements;
means for receiving a user indication from the user, the user indication corresponding to the at least one online advertisement associated with the second advertisement, wherein upon receiving the user indication, the means for receiving the user indication signals the means for providing the second advertisement to provide the second advertisement and wherein the means for providing the second advertisement provides the second advertisement to the user in response to the signal from the means for receiving the user indication; and
means for determining a cost of the second advertisement.
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Specification