Preview pane for ads

• US 20070050252A1
• Filed: 08/29/2005
• Published: 03/01/2007
• Est. Priority Date: 08/29/2005
• Status: Abandoned Application

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Jain, Kamal
• Application Number:
  US11/214,307
• Publication Number:
  US 20070050252A1
• Time in Patent Office: Days
• US Class Current: 705/14.550
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

The user interfaces, methods and systems described herein facilitate user interaction with an ad space by conveying additional advertising content via a preview pane. By way of example, an electronic advertisement may be conveyed to a user in an ad space provided by a third party. A secondary advertisement providing associated information relating to the electronic advertisement may occur upon receiving a user indication. By way of another example, a user is provided with one or more ads from a plurality of different advertisers in a first ad space maintained by an ad space supplier. A user input identifying at least one of the ads from the plurality of different advertisers is received and in response a second ad space having a supplemental ad relating to the at least one ad identified by the user input is provided.

Claims

1. A user interface that facilitates a user'"'"'s interaction with a vendor, comprising:

an electronic advertisement conveyed to a user in an ad space provided by a third party; and

a secondary advertisement occurring upon receiving a user indication, the secondary advertisement providing associated information relating to the electronic advertisement and thereby facilitating the user'"'"'s interaction with the vendor.

2. The user interface of claim 1, the associated information comprising at least one of one or more links to one or more of the vendor'"'"'s landing pages, audio content, video content, multimedia content, a coupon, a map of the vendor'"'"'s place of business and an order form.

3. The user interface of claim 2, the order form being automatically at least partially filled-in.

4. The user interface of claim 1, the associated information comprising a preview of one or more pages of the vendor'"'"'s online presence.

5. The user interface of claim 1, wherein the user interface provides one or more tertiary advertisements to the user upon receiving another user indication.

6. The user interface of claim 1, the third party being at least one of an email service, an application program, a web portal, and a search engine site.

7. The user interface of claim 1, the user indication being at least one of a hover, a voice signal, an input device click and an eye gaze.

8. The user interface of claim 1, wherein the secondary advertisement comprises a navigation component that facilitates navigation of the advertiser'"'"'s web site.

9. The user interface of claim 1, wherein at least part of the user interface is conveyed by a manufactured data signal.

10. A method of providing supplementary online advertising information to a user, comprising:

providing one or more ads from a plurality of different advertisers in a first ad space, the first ad space maintained by an ad space supplier;

receiving a user input identifying at least one of the ads from the plurality of different advertisers; and

providing a second ad space having a supplemental ad, the supplemental ad relating to the at least one ad identified by the user input.

11. The method of claim 10, the supplemental ad comprising one or more links to one or more web pages, the web pages corresponding to an advertiser who placed the at least one ad identified by the user input in the first ad space.

12. The method of claim 10, the supplemental ad comprising at least one of audio content, video content, multimedia content, a coupon, a map and a preview of one or more web pages.

13. The method of claim 10, further comprising:

receiving a second user input relating to a portion of the supplemental ad; and

providing a third ad space having additional advertising information in response to the second user input.

14. The method of claim 10, the user indication being at least one of a hover over indication, a click indication, an audio indication and a visual indication.

15. The method of claim 10, further comprising:

providing a menu within the second ad space, the menu relating to a web site affiliated with an advertiser who placed the at least one ad identified by the user input in the first ad space.

16. The method of claim 10, wherein the ad space supplier is at least one of an email server, an application program, a web portal, and a search engine web page.

17. The method of claim 10, wherein the method is encoded by computer-executable instructions stored on computer-readable media.

18. The method of claim 10, wherein the method is encoded by computer-executable instructions conveyed by a manufactured data signal.

19. A system for enhancing a third party online advertising venue, comprising:

means for providing online advertisements from two or more separate advertisers to a user interacting with the third party online advertising venue;

means for providing a second advertisement, the second advertisement associated with at least one online advertisement; and

means for receiving a user indication from the user, the user indication indicating the at least one online advertisement associated with the second advertisement, wherein upon receiving the user indication, the means for receiving the user indication signals the means for providing the second advertisement to provide the second advertisement and wherein the means for providing the second advertisement provides the second advertisement to the user in response to the signal from the means for receiving the user indication.

20. The system of claim 19, wherein the system is conveyed by a manufactured data signal.