System and method for trading context-specific advertising
First Claim
Patent Images
1. A method for executing trades involving advertising opportunities, comprising:
- receiving a first order from a first party that indicates a first advertising context;
receiving a second order from a second party that indicates a second advertising context;
determining that the first order matches the second order based, at least in part, on the first advertising context and the second advertising context; and
initiating a transaction between the first party and the second party involving a quantity of context-sensitive advertising.
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Abstract
A method for executing trades involving advertising opportunities includes receiving a first order from a first party that indicates a first advertising context. The method also includes receiving a second order from a second party that indicates a second advertising context and determining that the first order matches the second order based, at least in part, on the first advertising context and the second advertising context. Additionally, the method includes initiating a transaction between the first party and the second party involving a quantity of context-sensitive advertising.
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Citations
43 Claims
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1. A method for executing trades involving advertising opportunities, comprising:
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receiving a first order from a first party that indicates a first advertising context;
receiving a second order from a second party that indicates a second advertising context;
determining that the first order matches the second order based, at least in part, on the first advertising context and the second advertising context; and
initiating a transaction between the first party and the second party involving a quantity of context-sensitive advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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15. A trading system, comprising:
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a plurality of trading interfaces each operable to transmit orders to a trading platform, wherein each order indicates an advertising context; and
a trading platform operable to;
receive a first order from a first trading interface that indicates a first advertising context;
receive a second order from a second trading interface that indicates a second advertising context;
determine that the first order matches the second order based on the first advertising context and the second advertising context; and
initiate a transaction between a first party associated with the first trading interface and a second party associated with the second trading interface involving a quantity of context-sensitive advertising. - View Dependent Claims (16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28)
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29. A device for initiating transaction between parties, comprising:
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a memory operable to store processor instructions; and
a processor operable to;
receive a first order from a first party that indicates a first advertising context;
receive a second order from a second trading party that indicates a second advertising context;
determine that the first order matches the second order based on the first advertising context and the second advertising context; and
initiate a transaction between the first party and the second party involving a quantity of context-sensitive advertising. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42)
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43. A futures trading system, comprising:
a trading platform operable to;
receive, from a first party, a first request to perform a selected one of a buying and a selling operation involving an advertising instrument that is associated with an advertising context;
receive, from a second party, a second request to perform a selected one of a buying and a selling operation involving the advertising instrument; and
initiate a transaction between the first party and the second party involving the advertising instrument.
Specification