Method and apparatus for compensating participation in marketing research
First Claim
1. A method for collecting data from an individual, comprising:
- determining a first marketing event based on a transaction made by the individual;
presenting the first marketing event to the individual;
receiving a first response to the first marketing event;
storing the first response to the first marketing event; and
providing compensation to the individual.
2 Assignments
0 Petitions
Accused Products
Abstract
A method for gathering marketing information from a player including transmitting a marketing question to a player proximate in space to a compensation dispensing machine, receiving a response to the marketing question from the player, and transmitting a signal to the compensation dispensing machine providing compensation to the player. The signal can be transmitted proximate in time to receiving the response. Alternatively, the method for gathering marketing information from a player can include transmitting a marketing question to a player, receiving a response to the marketing question from the player, and transmitting a signal causing a compensation dispensing machine to provide compensation to the player at a time proximate to receipt of the response. The compensation dispensing machine can be proximate in space to the player.
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Citations
19 Claims
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1. A method for collecting data from an individual, comprising:
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determining a first marketing event based on a transaction made by the individual;
presenting the first marketing event to the individual;
receiving a first response to the first marketing event;
storing the first response to the first marketing event; and
providing compensation to the individual. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A method for collecting data from an individual, comprising:
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determining a first marketing event based on a transaction;
presenting the first marketing even to an individual;
receiving a first response to the first marketing event;
identifying a problem from the first response;
determining compensation for the problem; and
providing compensation to the individual. - View Dependent Claims (9, 10)
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11. A computer network comprising:
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a server for determining a marketing event based on a transaction made by a player; and
a gaming device for presenting the marketing event to the player, the gaming device further for transmitting a response to the marketing event made by the player to the server. - View Dependent Claims (12, 13, 14, 15)
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16. A computer network comprising:
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a server for determining a marketing event based on a transaction made by a player; and
a portable communication device for presenting the marketing event to the player, the portable communication device further for transmitting a response to the marketing event made by the player to the server. - View Dependent Claims (18, 19)
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17. A method for collecting data from an individual comprising:
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receiving an identifier to initiate a survey at a slot machine;
configuring the gaming device to present the survey;
presenting the survey to the individual;
receiving a response to the survey; and
reconfiguring the gaming device to accept a wager to initiate game play.
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Specification