Advertisement placement based on expressions about topics

• US 20070050389A1
• Filed: 11/14/2005
• Published: 03/01/2007
• Est. Priority Date: 09/01/2005
• Status: Abandoned Application

• Current Assignee: Opinmind
• Original Assignee: Opinmind
• Inventors: Mi, Hongcheng, Kim, James
• Application Number:
  US11/273,873
• Publication Number:
  US 20070050389A1
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A method for analyzing and organizing expressions about topics (ETs) identified in digitally available content is provided. Expressions about topics could be categorized in at least two distinct groups, such as positive ETs and negative ETs. Each categorized expression-topic set could be ranked within its own group based on a variety of parameters. The method could be used for displaying advertisements on a digitally available page based on expressions about topics. The method could also be used for searching the categorized expression-topic sets for expressions about a topic of interest. The advantage of the method is that it would increase contextual relevance in advertisement placement and search queries.

Claims

1. A method for displaying advertisements on a digitally available page, comprising:

(a) identifying expressions about topics in digitally available content;

(b) categorizing expression-topic sets into at least two distinct groups;

(c) associating at least one advertisement to at least one of said expression-topic sets selected from said categorized groups; and

(d) displaying said at least one associated advertisement on the digitally available page containing at least part of said at least one associated expression-topic set.

2. The method as set forth in claim 1, wherein said digitally available content comprises content available in a blogosphere, in instant messengers, in emails, in periodicals, in magazines, in newspapers, in reviews, in journals or in editorials.

3. The method as set forth in claim 1, wherein said expressions about topics are sentiments about topics, opinions about topics, perceptions about topics, feelings about topics, moods about topics, expressions about author'"'"'s state of mind, or any combination thereof.

4. The method as set forth in claim 1, wherein said at least two distinct groups are polarized groups.

5. The method as set forth in claim 1, further comprising ranking said categorized expression-topic sets.

6. The method as set forth in claim 1, further comprising searching said categorized expression-topic sets for expressions about a topic of interest.

7. The method as set forth in claim 1, further comprising subscribing said at least one advertisement to said at least one of said categorized expression-topic sets.

8. The method as set forth in claim 1, further comprising ranking said associated expression-topic sets to determine placement of said associated advertisements on said digitally available page.

9. The method as set forth in claim 1, further comprises bidding on said at least one of associated expression-topic sets to determine placement of said associated advertisements on said digitally available page.

10. A method for searching expressions about topics, comprising:

(a) identifying said expressions about said topics in digitally available content;

(b) categorizing expression-topic sets into at least two distinct groups;

(c) searching said categorized expression-topic sets for expressions about a topic of interest; and

(d) displaying the search results for said topic of interest, wherein said displaying comprises organizing said identified expression-topic sets for said topic of interest into said at least one distinct group.

11. The method as set forth in claim 10, wherein said digitally available content comprises content available in a blogosphere, in instant messengers, in emails, in periodicals, in magazines, in newspapers, in reviews, in journals or in editorials.

12. The method as set forth in claim 10, wherein said expressions about topics are sentiments about topics, opinions about topics, perceptions about topics, feelings about topics, moods about topics, expressions about author'"'"'s state of mind, or any combination thereof.

13. The method as set forth in claim 10, wherein said organizing said identified expression-topic sets for said topic of interest is into said at least two distinct groups.

14. The method as set forth in claim 10, wherein said at least one distinct groups is a polarized group.

15. The method as set forth in claim 10, further comprising ranking said categorized expression-topic sets.

16. The method as set forth in claim 10, further comprising ranking said expression-topic sets in said search results.

17. The method as set forth in claim 10, further comprising associating at least one advertisement to at least one of said expression-topic sets in said search results.

18. The method as set forth in claim 17, further comprising displaying said at least one associated advertisement on the digitally available page containing at least part of said at least one associated expression-topic set.

19. The method as set forth in claim 10, further comprising subscribing at least one advertisement to at least one of said expression-topic sets in said search results.

20. The method as set forth in claim 19, further comprising displaying said at least one subscribed advertisement on the digitally available page containing at least part of said at least one associated expression-topic set.