MIXED MEDIA REALITY BROKERAGE NETWORK AND METHODS OF USE
First Claim
1. A mixed media reality brokerage network comprising:
- a broker for communicating with a customer and adapted to create an advertising campaign that links customer content provided by the customer with a hot spot;
a clearinghouse adapted to collect royalties and compensate a content provider for use of original content and corresponding hot spot, the clearinghouse adapted for communication with the broker; and
a service bureau for providing customer content responsive to a request from an end user, the service bureau adapted for communication with the broker, the clearing house and at least one end user.
1 Assignment
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Accused Products
Abstract
A Mixed Media Reality (MMR) system associated techniques are disclosed. The MMR system provides mechanisms for forming a mixed media document that includes media of at least two types (e.g., printed paper as a first medium and digital content and/or web link as a second medium). In one particular embodiment, the MMR system includes an MMR user, a MMR computer, a user printer that produces a printed document, a networked media server, a service provider server and a capture device. The MMR system of the present invention provides mechanisms for forming a mixed media document that includes media of at least two types, such as printed paper as a first medium and a digital photograph, digital movie, digital audio file, or web link as a second medium. The MMR system includes a MMR brokerage network having a customer, an MMR broker, an MMR service bureau and an MMR clearinghouse. The MMR brokerage network allows these entities to interact to provide a unified point of business access for the customer who wants to add MMR functionality to a document. More specifically, the MMR technology may be used to provide advertising associated with documents and MMR hotspots. Furthermore, the MMR system of the present invention facilitates business methods that take advantage of the combination of a portable electronic device, such as a cellular camera phone, and a paper document. The present invention also includes a number of novel methods including: a method for operation of a MMR brokerage network, a method for layout independent MMR recognition, a strip fragment candidate generation process, and a page candidate accumulation process.
176 Citations
39 Claims
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1. A mixed media reality brokerage network comprising:
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a broker for communicating with a customer and adapted to create an advertising campaign that links customer content provided by the customer with a hot spot;
a clearinghouse adapted to collect royalties and compensate a content provider for use of original content and corresponding hot spot, the clearinghouse adapted for communication with the broker; and
a service bureau for providing customer content responsive to a request from an end user, the service bureau adapted for communication with the broker, the clearing house and at least one end user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for operation of a mixed media reality brokerage network, the method comprising:
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identifying electronic data from a customer;
associating and optimizing the identified electronic data with a hot spot;
securing a hot spot license;
transferring a revenue model and content to a service bureau;
interacting with the users via service bureau; and
collecting and distributing revenue generated by interacting. - View Dependent Claims (13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24)
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25. A method for layout independent recognition of a document, the method comprising:
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receiving an electronic document rendering the electronic document to produce a first document using a first layout;
storing the electronic document and the first document;
rendering the electronic document to produce a second document using a second layout;
performing layout independent recognition of the second document by comparing it to the first document. - View Dependent Claims (26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39)
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Specification