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Methods and apparatus to determine audience viewing of recorded programs

  • US 20070050832A1
  • Filed: 08/17/2006
  • Published: 03/01/2007
  • Est. Priority Date: 02/17/2004
  • Status: Active Grant
First Claim
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1. A method to determine audience ratings data from measurement data corresponding to presentation of time-shifted broadcast programs, the method comprising:

  • determining whether the measurement data comprises a final distributor code corresponding to a time-shifted broadcast program; and

    when the measurement data does not comprise the final distributor code;

    (a) determining whether the measurement data comprises timing information corresponding to at least one of broadcasting, recording or presenting the time-shifted broadcast program;

    (b) processing the timing information to determine a set of possible original broadcast times corresponding to the time-shifted broadcast program; and

    (c) identifying the time-shifted broadcast program based on a possible original broadcast time in the set of possible broadcast times and program identification data included in the measurement data.

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