Method for directed advertising and information distribution using a wireless communications network
First Claim
1. A method for conducting targeted advertising using a wireless communications network, the method having a central organizing entity, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of:
- a. receiving from the subscribing advertisers, advertising information to be transmitted to a targeted set of the subscribing consumers;
b. receiving from the subscribing advertisers, information describing an intended set of recipient consumers;
c. collecting from the subscribing advertisers, a fee for transmitting the advertising information to the targeted set of subscribing consumers;
d. receiving from each of the subscribing consumers, first information describing each subscribing consumers'"'"' wireless communications identification information;
e. receiving from each of the subscribing consumers, second information describing each subscribing consumers'"'"' preferences for receiving advertising information;
f. selecting specific subscribing advertisers'"'"' advertising information to be transmitted, over a wireless communications network, to a first subset of the subscribing consumers who have identified a desire to receive the specific subscribing advertisers'"'"' advertising information;
g. transmitting the selected specific subscribing advertisers'"'"' advertising information to the subset of subscribing consumers who have identified a desire to receive the specific subscribing advertisers'"'"' advertising information; and
h. distributing to the subset of subscribing consumers who have received the specific subscribing advertisers'"'"' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers.
1 Assignment
0 Petitions
Accused Products
Abstract
A method of and system for directing targeted advertising or transmitting information to end users, using wireless or mobile media, including cellular media, is disclosed. In one embodiment, the method and system interconnects (a) advertisers or sponsors, (b) wireless device users (“system users”), and (c) wireless telecommunications companies (“telecoms”), via (d) an intermediary or “hub entity.” The hub entity maintains and controls computer operated software and data bases to direct specific advertising or information to targeted system users; collects subscription fees and distributes advertising fees; and determines the effectiveness of various advertising or information transmitted to specific system users. The method can further be customized for application as an information provider, alert notice or security warning system. In other embodiments the method and system may be applied to work with the membership of an organization, such as credit card companies'"'"' cardholders, an insurance companies'"'"' policy holders, employees, tenants, or other local, national, or world-wide groups or organizations.
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Citations
27 Claims
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1. A method for conducting targeted advertising using a wireless communications network, the method having a central organizing entity, subscribing advertisers, subscribing consumers, and a communications service provider, the method comprising the steps of:
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a. receiving from the subscribing advertisers, advertising information to be transmitted to a targeted set of the subscribing consumers;
b. receiving from the subscribing advertisers, information describing an intended set of recipient consumers;
c. collecting from the subscribing advertisers, a fee for transmitting the advertising information to the targeted set of subscribing consumers;
d. receiving from each of the subscribing consumers, first information describing each subscribing consumers'"'"' wireless communications identification information;
e. receiving from each of the subscribing consumers, second information describing each subscribing consumers'"'"' preferences for receiving advertising information;
f. selecting specific subscribing advertisers'"'"' advertising information to be transmitted, over a wireless communications network, to a first subset of the subscribing consumers who have identified a desire to receive the specific subscribing advertisers'"'"' advertising information;
g. transmitting the selected specific subscribing advertisers'"'"' advertising information to the subset of subscribing consumers who have identified a desire to receive the specific subscribing advertisers'"'"' advertising information; and
h. distributing to the subset of subscribing consumers who have received the specific subscribing advertisers'"'"' information, a fee for each specific advertising information transmitted to the subset of subscribing consumers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11)
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12. A method for transmitting information using a wireless communications network, the method having a central organizing entity, subscribing information providers, subscribing recipients, and a communications service provider, the method comprising the steps of:
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a. receiving from the subscribing information providers, information to be transmitted to a targeted set of the subscribing recipients;
b. receiving from the subscribing information providers, information describing an intended set of recipients;
c. collecting from the subscribing information providers, a fee for transmitting the advertising information to the targeted set of subscribing recipients;
d. receiving from each of the subscribing recipients, first information describing each subscribing recipient'"'"'s wireless communications identification information;
e. receiving from each of the subscribing recipients, second information describing each subscribing recipient'"'"'s preferences for receiving information;
f. selecting specific subscribing information providers'"'"' information to be transmitted, over a wireless communications network, to a first subset of the subscribing recipients who have identified a desire to receive the specific subscribing information provider'"'"'s information;
g. transmitting the selected specific subscribing information provider'"'"'s information to the subset of subscribing recipients who have identified a desire to receive the specific subscribing information provider'"'"'s information; and
h. distributing to the subset of subscribing recipients who have received the specific subscribing information provider'"'"'s information, a fee for each specific information transmitted to the subset of subscribing recipients. - View Dependent Claims (13)
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14. A method for providing information over a wireless communications network, the method having a central organizing entity, information providers, subscribing wireless communications network users, and a communications service provider, the method comprising the steps of:
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a. receiving from the subscribing information providers, a first set of information to be transmitted to a targeted set of the wireless communications network users desiring to receive said information;
b. collecting from the information providers a fee for transmitting the first set of information to the targeted set of subscribing wireless communications network users;
c. receiving from each subscribing wireless communications network user, the subscribing wireless communications network user'"'"'s identification information;
d. receiving from each subscribing wireless communications network user a description of information desired to be received by the subscribing wireless communications network user;
e. collecting from each subscribing wireless communications network user a fee for transmitting the desired information to the subscribing wireless communications network user;
f. selecting from the information providers'"'"' first set of information, information substantially matching the description of desired information received in step d., for a subset of the subscribing wireless communications network users; and
g. transmitting, over a wireless communications network, to the subset of subscribing wireless communications network users, the information selected from the information provider'"'"'s first set of information that is desired to be received by the subscribing wireless communications network user.
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15. A system for conducting targeted advertising using a wireless communications network, comprising:
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a. a central organizing entity to coordinate collection and transmission of advertising information, said central organizing entity also coordinating collection and distribution of fees for the targeted advertising service;
b. a plurality of subscribing advertisers providing advertisements to the central organizing entity to be transmitted to targeted consumers using a wireless communications network, said subscribing advertisers paying a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the advertisements to the targeted consumers; and
c. a plurality of subscribing consumers agreeing to receive, using a wireless communications network, a limited number of the advertisers'"'"' advertisements that are selected by said consumers, from the central organizing entity during a preselected time period in exchange for receiving a fee for each advertisement transmitted to the subscribing consumers over the wireless communications network. - View Dependent Claims (16, 17, 18, 19, 20)
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21. A system for directing information over a wireless communications network to various wireless communications devices used by a selected group of wireless communications device users, comprising:
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a. a central organizing entity to coordinate collection and transmission of information to be directed to a selected group of wireless communications device users, said central organizing entity also coordinating collection and distribution of fees for the service of directing the information;
b. an information provider supplying the information to the central organizing entity to be transmitted to the selected group of wireless communications device users, using a wireless communications network, said information provider paying a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the information to the selected group of wireless communications device users; and
c. a selected group of wireless communications device users subscribing with the central organizing entity to receive the information provided by the information provider and transmitted by the central organizing entity to the wireless communications devices of the selected group of wireless communications device users. - View Dependent Claims (22, 23, 24, 25)
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26. A system for directing information over a wireless communications network to various wireless communications devices used by a selected group of wireless communications device users, comprising:
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a. a central organizing entity to coordinate collection and transmission of information to be directed to a selected group of wireless communications device users, said central organizing entity also coordinating collection and distribution of fees for the service of directing the information;
b. an information provider supplying the information to the central organizing entity to be transmitted to the selected group of wireless communications device users, using a wireless communications network; and
c. a selected group of wireless communications device users subscribing with the central organizing entity to receive the information provided by the information provider and transmitted by the central organizing entity to the wireless communications devices of the selected group of wireless communications device users, said selected group of wireless communications device users paying a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the information to the selected group of wireless communications device users.
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27. A system for directing information over a wireless communications network to various wireless communications devices used by a selected group of wireless communications device users, comprising:
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a. a central organizing entity to coordinate collection and transmission of information to be directed to a selected group of wireless communications device users, said central organizing entity also coordinating collection and distribution of fees for the service of directing the information;
b. an information provider supplying the information to the central organizing entity to be transmitted to the selected group of wireless communications device users, using a wireless communications network;
c. a selected group of wireless communications device users subscribing with the central organizing entity to receive the information provided by the information provider and transmitted by the central organizing entity to the wireless communications devices of the selected group of wireless communications device users; and
d. at least one sponsoring entity to pay a fee to the central organizing entity for the central organizing entity'"'"'s service of transmitting the information to the selected group of wireless communications device users.
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Specification