System, method, apparatus and computer media for user control of advertising
First Claim
1. A computer-implemented method of presenting a multimedia content, comprising steps of:
- receiving and storing in memory an advertisement selection of a user, said advertisement selection including at least one user preferred advertising source;
selecting a user preferred advertisement based on the at least one user preferred advertising source; and
retrieving from memory and presenting the user preferred advertisement and the multimedia content to the user.
4 Assignments
0 Petitions
Accused Products
Abstract
A system for presenting a user selected advertisement to a user includes a sponsor selector configured to obtain an advertisement selection of the user. The advertisement selection includes at least one user preferred advertising source. The system also includes a sponsor select server that receives the advertisement selection of the user from the sponsor selector and to select a user preferred advertisement based on the user preferred advertising source. In addition, the system includes a content presenter that presents the user preferred advertisement and the multimedia content to the user. A related method, computer program product, sponsor selector apparatus and content presenter apparatus are also presented.
112 Citations
44 Claims
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1. A computer-implemented method of presenting a multimedia content, comprising steps of:
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receiving and storing in memory an advertisement selection of a user, said advertisement selection including at least one user preferred advertising source;
selecting a user preferred advertisement based on the at least one user preferred advertising source; and
retrieving from memory and presenting the user preferred advertisement and the multimedia content to the user. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A server for control of advertising to a user, said server comprising:
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a receiving section configured to receive an advertisement selection of the user from a user sponsor selector, said advertisement selection including at least one user preferred advertising source;
a selecting section configured to select a user preferred advertisement based on the at least one user preferred advertising source; and
a sending section configured to send the user preferred advertisement to a content presenter for presentation to the user. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. An apparatus for a user to select a sponsor, said apparatus comprising:
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a user identification section configured to obtain information identifying the user; and
a sponsor selecting section configured to send an advertisement selection of the user to a server, the advertisement selection including at least one user preferred advertising source selected by the user and the information identifying the user to the server for selecting a user preferred advertisement based on the at least one user preferred advertising source and presenting the user preferred advertisement and a multimedia content on a content presenter. - View Dependent Claims (22, 23, 24, 25, 26, 27)
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28. A content presenting apparatus comprising:
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a multimedia output section configured to present a user preferred advertisement and a multimedia content from a server;
a sensor configured to detect sensor data including at least one of a current location of the user, a location of the user at a time the user action is detected, a detected environmental characteristic, a detected movement, and a received signal; and
a user identification section configured to send an information identifying a user and the sensor data to the server for use in selecting the user preferred advertisement for display on the apparatus. - View Dependent Claims (29, 30, 31, 32, 33)
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34. A computer program product having computer program instructions which when executed by a computer cause the computer to perform the following steps:
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receiving and storing in memory an advertisement selection of a user, said advertisement selection including at least one user preferred advertising source;
selecting a user preferred advertisement based on the at least one user preferred advertising source; and
retrieving from memory and presenting the user preferred advertisement and the multimedia content to the user. - View Dependent Claims (35, 36, 37, 38, 39, 40, 41, 42, 43)
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44. A system for presenting a user selected advertisement, said system comprising:
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means for obtaining an advertisement selection of the user, said advertisement selection including at least one user preferred advertising source;
means for receiving the advertisement selection of the user from the sponsor selector and selecting a user preferred advertisement based on the at least one user preferred advertising source; and
means for presenting the user preferred advertisement and the multimedia content to the user.
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Specification