PRESENTATION OF MEDIA SEGMENTS

• US 20070055937A1
• Filed: 08/10/2006
• Published: 03/08/2007
• Est. Priority Date: 08/10/2005
• Status: Abandoned Application

• Current Assignee: comScore, Inc.
• Original Assignee: comScore, Inc.
• Inventors: Cancel, David, Gillett, Christopher
• Application Number:
  US11/463,611
• Publication Number:
  US 20070055937A1
• Time in Patent Office: Days
• US Class Current: 715/704
• CPC Class Codes: G06Q 30/00 Commerce

Abstract

An aspect of the present invention relates to tracking a computer user'"'"'s behavior and providing related visual media segments with a graphical user interface. In embodiments, the visual media segments are slide-in visual media segments and the user has preemptive control over certain aspects of the visual media segments.

Claims

1-60. -60. (canceled)

61. A method comprising:

tracking usage patterns by which a user uses a computing facility;

presenting to the user, on a graphical user interface of the computing facility, a visual media segment associated with the tracking; and

communicating with the user through the visual media segment.

62. The method of claim 61, wherein the user has at least partial preemptive control over a presentation parameter associated with the visual media segment.

63. The method of claim 62, wherein the at least partial preemptive control includes a presentation of an indication that the visual media segment will appear.

64. The method of claim 63 wherein the visual media segment indication includes an alert on a toolbar of the graphical user interface.

65. The method of claim 62 wherein the presentation parameter is a frequency of appearance parameter.

66. The method of claim 61 wherein a content of the visual media segment is based at least in part on the usage pattern.

67. The method of claim 66 wherein the content of the visual media segment indicates the user'"'"'s ascribed value as attributed by another based on the tracked usage patterns.

68. The method of claim 67 wherein the value is ascribed based on a prediction of a future behavior of the user.

69. The method of claim 67 wherein the value is ascribed based on execution of a transaction by the user using the computing facility.

70. The method of claim 61 wherein presenting includes transitioning the visual media segment onto a display of the computing facility user interface from a menu bar of the user interface.

71-78. -78. (canceled)

79. A method comprising:

providing a loyalty sign-up agreement associated with a service provider;

presenting a description of a loyalty program on a visual media segment of a graphical user interface of a computing facility;

executing the loyalty agreement through the visual media segment; and

downloading software to enable tracking of usage patterns of the computing facility.

80. A system comprising:

tracking software for tracking usage patterns by which a user uses a computing facility; and

a visual media segment displayed on a graphical user interface of the computing facility, the visual media segment for presenting content associated with the tracked usage patterns, wherein the visual segment is adapted to provide communication between the user and a service provider associated with the user.

81. The system of claim 80, wherein the user has at least partial preemptive control over a presentation parameter associated with the visual media segment.

82. The system of claim 81, wherein preemptive control includes the presentation of an indication that a visual media segment will appear.

83. The system of claim 82 wherein the visual media segment indication includes an alert on a toolbar of the graphical user interface.

84. The system of claim 82 wherein the presentation parameter is a frequency of appearance parameter.

85. The system of claim 80 wherein a content of the visual media segment is based at least in part on the usage pattern.

86. The system of claim 85 wherein the content of the visual media segment indicates the user'"'"'s ascribed value as attributed by another based on the tracked usage patterns.

87. The system of claim 86 wherein the value is ascribed based on a prediction of a future behavior of the user.

88. The system of claim 86 wherein the value is ascribed based on execution of a transaction by the user using the computing facility.

89-97. -97. (canceled)