Ad insertion in switched broadcast network

• US 20070055985A1
• Filed: 09/02/2005
• Published: 03/08/2007
• Est. Priority Date: 09/02/2005
• Status: Abandoned Application

• Current Assignee: ARRIS Enterprises LLC (CommScope Holding Company, Inc.)
• Original Assignee: Broadband Royalty Corporation (CommScope Holding Company, Inc.)
• Inventors: Schiller, Jay, Poole, Andrew, Matarese, Joseph
• Application Number:
  US11/217,346
• Publication Number:
  US 20070055985A1
• Time in Patent Office: Days
• US Class Current: 725/34
• CPC Class Codes: G06F 13/4027 using bus bridges G06F13/4022 takes precedence
• CPC Class Codes: H04H 20/103 Transmitter-side switching
• CPC Class Codes: H04N 21/23418 involving operations for analysing video streams, e.g. detecting features or characteristics television picture signal circuitry for scene change detection H04N5/147; filtering for image enhancement G06T5/00; methods or arrangements for recognising scenes G06V20/00; arrangements characterised by components specially adapted for monitoring, identification or recognition of video in broadcast systems H04H60/59
• CPC Class Codes: H04N 21/23424 involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
• CPC Class Codes: H04N 21/25841 involving the geographical location of the client retrieval from the Internet by querying based on geographical locations G06F16/9537; arrangements for identifying locations of receiving stations in broadcast systems H04H60/51; location of the user terminal in data switching networks H04L67/52; services making use of the location of users or terminals in wireless networks H04W4/02; locating users or terminals in wireless networks H04W64/00
• CPC Class Codes: H04N 21/25883 being end-user demographical data, e.g. age, family status or address arrangements for identifying locations of users in broadcast systems H04H60/52
• CPC Class Codes: H04N 21/44016 involving splicing one content stream with another content stream, e.g. for substituting a video clip
• CPC Class Codes: H04N 21/6118 involving cable transmission, e.g. using a cable modem
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 7/16 Analogue secrecy systems; Analogue subscription systems

Abstract

A system, such as a switched broadcast content delivery system, may include and/or involve at least one video server, and logic to select one or more ads for streaming by the at least one video server, the one or more ads selected at least in part according to information about which of one or more regional modulators are passing and/or will be passing content with which the one or more ads are associated.

Claims

1. A system comprising:

at least one video server; and

logic to select one or more ads for streaming by the at least one video server, the one or more ads selected at least in part according to information about which of one or more regional modulators are passing and/or will be passing content with which the one or more ads are to be associated.

2. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads according to demographic information for one or more geographic areas served by the one or more regional modulators.

3. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to a number of subscribers in an area or areas served by the one or more regional modulators.

4. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to one or more characteristics of homes and/or businesses in an area or areas served by the one or more regional modulators.

5. The system of claim 4, wherein the logic to select one or more ads at least in part according to one or more characteristics of homes and/or businesses in an area or areas served by the one or more regional modulators further comprises:

logic to select one or more ads at least in part according to one or more of income levels of households in the area or areas, size and/or age and/or price of homes in the area or areas, age and/or ethnic distribution of residents of the area or areas, or education levels for residents of the area or areas.

6. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to viewer habits for an area or areas served by the regional modulator.

7. The system of claim 6, wherein the logic to select one or more ads at least in part according to viewer habits for an area or areas served by the regional modulator further comprises:

logic to select one or more ads at least in part according to one or more of viewer program preferences, times when viewers are likely to be viewing, or how often and under what circumstances viewers are likely to switch programs.

8. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to pay-per-view purchases and/or video-on-demand purchases for one or more customers of an area or areas by the one or more regional modulators.

9. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to consumption habits of viewers in an area or areas served by the one or more regional modulators.

10. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to one or more ad schedules.

11. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads at least in part according to ads to which a region or regions served by the one or more digital modulators were previously exposed.

12. The system of claim 11, wherein the logic to select one or more ads at least in part according to ads to which a region or regions served by the one or more digital modulators were previously exposed further comprises:

logic to select one or more ads at least in part according to ads previously associated with the content for a region or regions served by the one or more regional modulators.

13. The system of claim 11, wherein the logic to select one or more ads at least in part according to ads to which a region or regions served by the one or more digital modulators were previously exposed further comprises:

logic to reference one or more ad exposure records for or including a region or regions served by the regional modulators.

14. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads according to at least one of a program viewing profile or ad exposure profile for a region or regions served by the one or more regional modulators.

15. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to skip streaming one or more ads specified by one or more ad schedules, when the information about which regional modulators are passing the content indicates that inadequate ad exposure would result from streaming the ad.

16. The system of claim 1, wherein the logic to select one or more ads for streaming by the at least one video server further comprises:

logic to select one or more ads in accordance with rules specified in one or more ad schedules.

17. The system of claim 1, further comprising:

logic to update one or more ad exposure records at least in part according to information about which of one or more regional modulators are passing, will be passing, and/or passed content with which the one or more ads are associated.

18. The system of claim 1, further comprising:

logic to select one or more ads for streaming by the at least one video server, the one or more ads selected at least in part according to profile information for households receiving content with which the one or more ads are to be associated, the video server streaming the one or more ads to one or more regional modulators serving the households.

19. The system of claim 1, further comprising:

logic to select one or more ads to stream at least in part according to characteristics of the content with which to associate the ads.

20. The system of claim 19, wherein the logic to select one or more ads to stream at least in part according to characteristics of the content with which to associate the ads further comprises:

logic to select one or more ads at least in part according to at least one of a category, genre, actor, theme, plot, target audience, or other attribute of the content.

21. The system of claim 1, further comprising:

logic to select one or more advertisements at least in part according to one or more of a time of day, a day of the week, a season, or a date.

22. The system of claim 1, further comprising:

logic to skip recording an ad exposure indication when the information about the regional modulators is applied to indicate that insufficient exposure resulted for the one or more ads selected for streaming.

23. The system of claim 1, further comprising:

recording ad exposure information for the selected one or more ads that includes an indication of a region or regions served by the one or more regional modulators which passed the content with which the one or more ads are associated.

24. An ad selector in a content distribution system comprising:

one or more communication interfaces to regional distribution nodes; and

logic to select one or more ads for insertion into streamed video content at least in part according to information about which of the regional distribution nodes are and/or will be distributing content into which the one or more regional ads are to be embedded.

25. The ad selector in a content distribution system of claim 24, further comprising:

logic to record ad exposure information including information indicating which of the regional distribution nodes is distributing, will be distributing, and/or did distribute the content into which the one or more regional ads are to be embedded.

26. The ad selector in a content distribution system of claim 24, further comprising:

logic to receive from a set top box, in conjunction with a program selection, a set top box identifier, and an identifier of a regional distribution node with which the set top box is associated, and to associate likely viewer information with the regional distribution node and/or the set top box identifier, and to select one or more ads to include with a viewer experience of content selected by the program selection, the ads selected at least in part according to the likely viewer information.

27. The ad selector in a content distribution system of claim 24, further comprising:

logic to select one or more ads to stream at least in part according to characteristics of the content with which to associate the ads.

28. The ad selector in a content distribution system of claim 27, wherein the logic to select one or more ads to stream at least in part according to characteristics of the content with which to associate the ads further comprises:

logic to select one or more ads at least in part according to at least one of a category, genre, actor, theme, plot, target audience, or other attribute of the content.

29. The ad selector in a content distribution system of claim 24, further comprising:

logic to select one or more advertisements at least in part according to one or more of a time of day, a day of the week, a season, or a date.