Method and system for displaying content while reducing burn-in of a display

• US 20070058042A1
• Filed: 11/15/2006
• Published: 03/15/2007
• Est. Priority Date: 03/07/2003
• Status: Active Grant

• Current Assignee: Music Choice
• Original Assignee: Music Choice
• Inventors: Rosenberg, Jeremy, Steinberg, Robert, Yurman, Ronald, McGonigal, Daniel, Farber, Stuart
• Granted Patent: US 7,643,057 B2
• Time in Patent Office: Days
• US Class Current: 348/173
• CPC Class Codes: H04N 21/23617 by inserting additional data into a data carousel, e.g. inserting software modules into a DVB carousel arrangements for broadcast or for distribution of identical information repeatedly in broadcast distribution systems H04H20/16
• CPC Class Codes: H04N 21/2665 Gathering content from different sources, e.g. Internet and satellite
• CPC Class Codes: H04N 21/4312 involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
• CPC Class Codes: H04N 21/4316 for displaying supplemental content in a region of the screen, e.g. an advertisement in a separate window
• CPC Class Codes: H04N 21/4349 by extracting from data carousels, e.g. extraction of software modules from a DVB carousel
• CPC Class Codes: H04N 21/47 End-user applications
• CPC Class Codes: H04N 21/8113 comprising music, e.g. song in MP3 format

Abstract

A method and system for reducing burn-in of a display is disclosed. A plurality of assets containing text, graphics, and video are stored and then gathered. These assets are then assembled into a template to form a video frame or “screen”, which is subsequently output in a video transport stream or video display. Based upon a trigger, the assets are gathered again and reassembled in a second template to form a second video frame or screen wherein the assets are in positions on the screen, which are different from those of the first screen. The second screen is subsequently output to the video transport stream and the process is repeated.

Claims

1. A method of reducing screen burn-in comprising:

assembling a plurality of separate and distinct assets to form a first screen;

transmitting the first screen over a network to at least one receiving device configured to output the screen using a display device coupled to the receiving device;

reassembling the assets to form a second screen having at least some of the assets occupy different positions than the positions they occupied in the first screen;

transmitting the second screen over the network to the receiving device.