Managing sponsored content based on usage history

• US 20070060099A1
• Filed: 11/16/2005
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 7,660,581 B2
• Time in Patent Office: Days
• US Class Current: 455/405
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0215 Including financial accounts
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0254 based on statistics
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0256 User search
• CPC Class Codes: G06Q 30/0275 Auctions
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.

Claims

1. A method, comprising:

presenting a plurality of mobile communication facility usage history characteristics; and

receiving a bid for a sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one usage history characteristic selected from the plurality of usage history characteristics.

2. The method of claim 1 further comprising the step of presenting at least one other mobile subscriber characteristic to the sponsor.

3. The method of claim 2 wherein the at least one other mobile subscriber characteristic includes a device type.

4. The method of claim 2 wherein the at least one other mobile subscriber characteristic includes a geographic region.

5. The method of claim 2 wherein the at least one other mobile subscriber characteristic includes a history transaction characteristic.

6. The method of claim 2 wherein the at least one other mobile subscriber characteristic includes a user characteristic.

7. The method of claim 1 further comprising the step of matching the sponsored content item with a particular mobile communication facility for receipt of the content.

8. The method of claim 7 further comprising the step of presenting a time to a sponsor, wherein the time is used in the matching process.

9. The method of claim 7 wherein the step of matching includes determining a relevancy.

10. The method of claim 9 wherein the relevancy determines a score.

11. The method of claim 7 wherein the step of matching includes determining a relevancy of the sponsored content item to the mobile communication facility.

12. The method of claim 1 wherein the step of presenting includes presenting through a web interface.

13. The method of claim 1 wherein the step of presenting includes presenting through a client program.

14. The method of claim 1 wherein the step of presenting includes presenting through an API.

15. The method of claim 1 wherein the sponsored content item comprises a sponsored link.

16. The method of claim 1 wherein the sponsored content item comprises a sponsored call.

17. The method of claim 1 wherein the plurality of mobile communication facility usage history characteristics includes at least one aggregation of usage history characteristics.

18. The method of claim 1 wherein the step of presenting includes presenting the plurality of mobile communication facility usage history characteristics to one or more sponsors as a plurality of menu items in a menu.

19-45. -45. (canceled)

46. A method comprising:

receiving a bid for a delivery of a sponsored content item, wherein the bid includes information relating to at least one usage history characteristic;

matching the bid with a mobile communication facility at least in part based on the at least one usage history characteristic; and

transmitting the sponsored content item to the mobile communication facility.

47-84. -84. (canceled)

85. A method comprising:

delivering a sponsored content item to a mobile communication facility, wherein the mobile communication facility is associated with a usage history characteristic, wherein the sponsored content item has been selected at least in part based on the usage history characteristic.

86-380. -380. (canceled)