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Managing sponsored content based on user characteristics

  • US 20070060109A1
  • Filed: 11/16/2005
  • Published: 03/15/2007
  • Est. Priority Date: 09/14/2005
  • Status: Abandoned Application
First Claim
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1. A method comprising:

  • receiving a bid for a sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one user characteristic; and

    matching the at least one user characteristic with a user through information associated with a mobile communication facility identification number associated with the user.

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