Managing sponsored content based on user characteristics

• US 20070060109A1
• Filed: 11/16/2005
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/281,902
• Publication Number:
  US 20070060109A1
• Time in Patent Office: Days
• US Class Current: 455/414.100
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04M 15/745 Customizing according to wishes of subscriber, e.g. friends or family
• CPC Class Codes: H04M 2215/0108 Customization according to wishes of subscriber, e.g. customer preferences, friends and family, selecting services or billing options, Personal Communication Systems [PCS]
• CPC Class Codes: H04M 2215/0192 Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
• CPC Class Codes: H04W 8/18 Processing of user or subscriber data, e.g. subscribed services, user preferences or user profiles; Transfer of user or subscriber data

Abstract

Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment and managing sponsored content based on mobile communication facility user characteristics.

Claims

1. A method comprising:

receiving a bid for a sponsored content item to be presented on a mobile communication facility, the bid including an amount and at least one user characteristic; and

matching the at least one user characteristic with a user through information associated with a mobile communication facility identification number associated with the user.

2. The method of claim 1 wherein the bid includes a time.

3. The method of claim 2 wherein the step of matching includes analyzing the time and the at least one user characteristic.

4. The method of claim 1 wherein the step of matching includes analyzing at least one other mobile subscriber characteristic.

5. The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a mobile communication device type.

6. The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a history characteristic.

7. The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a transaction history characteristic.

8. The method of claim 4 wherein the at least one other mobile subscriber characteristic comprises a user characteristic.

9. The method of claim 1 wherein the step of matching is based on a relevancy.

10. The method of claim 1 wherein the step of matching is based on a relevancy score.

11. The method of claim 1 wherein the step of matching is based on an analysis of the sponsored content item.

12. The method of claim 1 wherein the sponsored content item includes a sponsored link.

13. The method of claim 1 wherein the sponsored content item includes a sponsored call.

14. The method of claim 1 wherein the at least one user characteristic includes an aggregate of user characteristics.

15. The method of claim 1 wherein the at least one user characteristic includes a range of values.

16. The method of claim 15 wherein the range comprises a range of a user demographic.

17. The method of claim 16 wherein the range comprises a range of behaviors.

18. The method of claim 1 wherein the at least one user characteristics includes an age range.

19-36. -36. (canceled)

37. A method comprising:

presenting a plurality of user characteristics to a sponsor in connection with a bid for a sponsored content item; and

receiving from the sponsor a selection of at least one user characteristic from among the plurality of user characteristics.

38-74. -74. (canceled)

75. A method comprising:

delivering a sponsored content item to a mobile communication facility, wherein the mobile communication facility is associated with a user characteristic, and wherein the sponsored content item has been selected at least in part based on the user characteristic.

76-340. -340. (canceled)