Modular system for determining return on investment from marketing communications
First Claim
1. A method for analyzing marketing communication effectiveness comprising:
- providing a marketing communication with identification information;
linking an order with the marketing communication via the marketing communication identification information; and
, determining, via a marketing communication system, marketing communication effectiveness based upon the linking, the marketing communication system include modules for performing the linking and the determining.
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Abstract
A modular system for determining return on investment from marketing communications which provides an efficient and timely process for measuring the effectiveness of marketing activities. The system is modular so that certain functions may be selectively added based upon the type of marketing communications for which return on investment is to be tracked. Additionally, certain functions may be added to the system based upon the type of information and the level of detail of the information that the system provides regarding the effectiveness of marketing activities. Thus the modular system minimizes data integration and manipulation of metrics regarding marketing communications and expedites the generation of metrics regarding the effectiveness of marketing communications.
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Citations
20 Claims
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1. A method for analyzing marketing communication effectiveness comprising:
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providing a marketing communication with identification information;
linking an order with the marketing communication via the marketing communication identification information; and
,determining, via a marketing communication system, marketing communication effectiveness based upon the linking, the marketing communication system include modules for performing the linking and the determining. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. An apparatus for analyzing marketing communication effectiveness comprising:
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providing a marketing communication with identification information;
means for linking an order with the marketing communication via the marketing communication identification information; and
,determining, via a marketing communication system, marketing communication effectiveness based upon the linking, the marketing communication system include modules for performing the linking and the determining. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification