Multichannel tiered profile marketing method and apparatus
First Claim
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1. A method for optimizing a business/marketing campaign, the method comprising the steps of:
- providing, for a plurality of subscribers, transaction data relating to transactions performed via a plurality of sales channels during a predetermined time period;
analyzing transaction data of a first subscriber using a plurality of business analytics/metrics to calculate findings;
identifying, for said first subscriber, a plurality of campaign objectives as a function of said findings;
providing a plurality of campaign rules based on the transaction data of said plurality of subscribers;
selecting, from said plurality of campaign rules, campaign rules as a function of said campaign objectives; and
delivering, to at least one of said first subscriber'"'"'s customers, a personalized communication as a function of said selected campaign rules and said at least one of said first subscriber'"'"'s customers individual transaction history information.
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Abstract
A method for optimizing a marketing campaign is provided. Initially, an analysis of a client'"'"'s transaction data is performed. Campaign objectives are selected based upon the findings of this analysis. Rules are selected for each campaign based upon the rules'"'"' ability to achieve the selected objectives. Based on the rules, personalized communications are delivered to achieve the client'"'"'s objectives.
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Citations
20 Claims
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1. A method for optimizing a business/marketing campaign, the method comprising the steps of:
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providing, for a plurality of subscribers, transaction data relating to transactions performed via a plurality of sales channels during a predetermined time period;
analyzing transaction data of a first subscriber using a plurality of business analytics/metrics to calculate findings;
identifying, for said first subscriber, a plurality of campaign objectives as a function of said findings;
providing a plurality of campaign rules based on the transaction data of said plurality of subscribers;
selecting, from said plurality of campaign rules, campaign rules as a function of said campaign objectives; and
delivering, to at least one of said first subscriber'"'"'s customers, a personalized communication as a function of said selected campaign rules and said at least one of said first subscriber'"'"'s customers individual transaction history information. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A marketing optimization system, comprising:
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a database containing transaction data for a plurality of subscribers, said transaction data relating to transactions made through a plurality of sales channels;
an analysis module for applying, to transaction data of a first subscriber, a plurality of analyses to calculate findings characterizing said data;
an objectives module for generating a plurality of objectives relating to the findings of said analyses;
a rules library containing rules based on said transaction data of said plurality of subscribers;
a rules module for selecting, from said rules library, a final campaign rule as a function of the generated objectives;
a delivery module for generating, for at least one of said first subscriber'"'"'s customers, a personalized communication based on said final campaign rule and said at least one of said first subscriber'"'"'s customers individual transaction information. - View Dependent Claims (12, 13, 14, 15, 16, 17, 18, 19, 20)
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Specification