Advertisement on demand service

• US 20070061193A1
• Filed: 09/09/2005
• Published: 03/15/2007
• Est. Priority Date: 09/09/2005
• Status: Abandoned Application

• Current Assignee: Intellectual Ventures II LLC (Intellectual Ventures LLC)
• Original Assignee: Intellectual Ventures II LLC (Intellectual Ventures LLC)
• Inventors: Bunz, Marcus, Russell, Fred, Libonati, Michael
• Application Number:
  US11/222,879
• Publication Number:
  US 20070061193A1
• Time in Patent Office: Days
• US Class Current: 705/14.640
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0267 Wireless devices

Abstract

A method for distributing advertisements. The method comprises initiating a telephone call from a telephone and sending a request for an advertisement from the telephone, the request including a unique identifier associated with the advertisement and a telephone number associated with the telephone. The request is received at server for further processing. If the user is a registered user, then the ad is sent to the user'"'"'s personal computer. If the user is not registered, then further processing enables the user to be registered. The ad is thereafter sent to the user.

Claims

1. A method for distributing advertisements, comprising:

initiating a telephone call from a telephone;

sending a request for an advertisement from the telephone, the request including a unique identifier associated with the advertisement and a telephone number associated with the telephone;

receiving the request at a network server;

processing the request at the network server including determining whether the telephone number is associated with a registered user; and

transmitting the advertisement from the network server to an account associated with the registered user if the server determines that the telephone number is associated with a registered user.

2. The method of claim 1, further comprising routing the telephone call to a registration server if the server determines that the telephone number is not associated with a registered user.

3. The method of claim 2, further comprising registering, at the registration server, the user'"'"'s telephone number as a registered user.

4. The method of claim 3, wherein registering comprises sending a confirmation message to a personal computer associated with the user over the Internet.

5. The method of claim 1, wherein sending further comprises sending the request to the server over a telecommunications network employing advanced intelligent network technology.

6. The method of claim 5, wherein the advanced intelligent network technology comprises a service control point having a generic data interface that is connected to the server.

7. The method of claim 1, wherein transmitting comprises sending an email that includes the advertisement over the Internet to an email account associated with the registered user.

8. The method of claim 1, wherein the telephone call is initiated over a cellular telephone network.

9. A method for providing an ad-on-demand service, comprising:

receiving an ad-on-demand request from a telephone at telephone switching system;

routing the ad-on-demand request from the telephone switching system to an integrated service control point;

transforming, at the integrated service control point, the ad-on-demand request into one or more data packets;

sending the one or more data packets to a server; and

processing, at the server, the one or data packets to determine whether an ad associated with the ad-on-demand request should be routed to a client computer associated with the telephone.

10. The method of claim 9, wherein the ad-on-demand request comprises a telephone number associated with the telephone and ad-on-demand identifier associated with a product or a service.

11. The method of claim 9, wherein sending comprises sending the one or more packets using the TCP/IP protocol.

12. The method of claim 9, wherein routing comprises routing one or more messages associated with the ad-on demand request over a signaling network.

13. The method of claim 12, wherein the signaling network comprises a switching system seven (SS7) signaling transfer point.

14. The method of claim 10, wherein processing further comprises sending an email message to a computer connected to the server and associated with the telephone over a data communication network distinct from a telephone network comprising the telephone switching system and the integrated service control point if the telephone number is associated with a registered user.

15. The method of claim 10, the data communication network comprises the Internet and the telephone network comprises the public switched telephone network.

16. The method of claim 10, wherein processing further comprises sending an audible message to the telephone over the telephone network if the telephone number cannot be associated with a registered user.

17. The method of claim 9, wherein receiving the ad-on-demand request comprises receiving a telephone number associated with the ad-on-demand service.

18. The method of claim 17, further comprising, prior to routing the ad-on-demand request, requesting ad-on-demand identifier associated with a product or a service.