Presentation of sponsored content on mobile communication facilities
First Claim
Patent Images
1. A method comprising:
- arranging a plurality of sponsored content items, each one of the sponsored content items having an associated bid including an amount, in an order related to the amount; and
communicating the plurality of sponsored content items to a mobile communication facility in a format adapted to display the plurality of sponsored content items in the order on the mobile communication facility.
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Accused Products
Abstract
Improved search capabilities are disclosed for mobile communications devices such as cell phones, as well as improved techniques for delivering sponsored content in a mobile communication environment.
361 Citations
29 Claims
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1. A method comprising:
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arranging a plurality of sponsored content items, each one of the sponsored content items having an associated bid including an amount, in an order related to the amount; and
communicating the plurality of sponsored content items to a mobile communication facility in a format adapted to display the plurality of sponsored content items in the order on the mobile communication facility. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A method comprising:
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arranging a plurality of sponsored content items, each one of the sponsored content items having an associated relevancy, in an order related to the associated relevancy; and
communicating the plurality of sponsored content items to a mobile communication facility in a format adapted to display the plurality of sponsored content items in the order on the mobile communication facility. - View Dependent Claims (17, 18, 19)
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20-27. -27. (canceled)
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28. A computer program product comprising computer executable code embodied on a computer readable medium that, when executed on one or more computers, performs the steps of:
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arranging a plurality of sponsored content items, each one of the sponsored content items having an associated bid including an amount, in an order related to the amount; and
communicating the plurality of sponsored content items to a mobile communication facility in a format adapted to display the plurality of sponsored content items in the order on the mobile communication facility.
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29-108. -108. (canceled)
Specification