MOBILE PAY-PER-CALL CAMPAIGN CREATION

• US 20070061198A1
• Filed: 05/08/2006
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/382,249
• Publication Number:
  US 20070061198A1
• Time in Patent Office: Days
• US Class Current: 705/14.530
• CPC Class Codes: G06Q 20/12 specially adapted for electronic shopping systems
• CPC Class Codes: G06Q 20/123 Shopping for digital content
• CPC Class Codes: G06Q 20/322 Aspects of commerce using mobile devices [M-devices]
• CPC Class Codes: G06Q 20/3221 Access to banking information through M-devices
• CPC Class Codes: G06Q 20/325 using wireless networks
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

In embodiments of the present invention improved capabilities are described for associating a merchant'"'"'s contact information with a mobile content, placing a call related to the merchant'"'"'s contact information from a mobile communication facility, and soliciting the merchant for a future advertising campaign.

Claims

1. A method of creating mobile pay-per-call advertising inventory comprising:

associating a merchant'"'"'s contact information with a mobile content;

placing a call related to the merchant'"'"'s contact information from a mobile communication facility; and

soliciting the merchant for a future advertising program.

2. The method of claim 1, wherein the merchant'"'"'s contact information is a phone number.

6. The method of claim 1, wherein the merchant'"'"'s contact information is an email address.

7. The method of claim 1, wherein the merchant'"'"'s contact information is a hyperlink.

15. The method of claim 1, wherein the merchant has previously not requested to participate.

16. The method of claim 1, wherein merchant'"'"'s contact information is selected and displayed in response to a mobile search.

17. The method of claim 1, wherein merchant'"'"'s contact information is selected and displayed in response to a mobile transaction.

18. The method of claim 1, wherein merchant'"'"'s contact information is selected and displayed in response to syndication to mobile content providers

20. The method of claim 18, wherein the selection is based at least in part on location.

21. The method of claim 18, wherein the selection is based at least in part on information relating to a mobile communication facility.

22. The method of claim 21, wherein the information relating to a mobile communication facility is a user characteristic.

24. The method of claim 21, wherein the information relating to a mobile communication facility is a user history.

25. The method of claim 21, wherein the information relating to a mobile communication facility is a user transaction.

26. The method of claim 21, wherein the information relating to a mobile communication facility is a geographic location.

27. The method of claim 21, wherein the information relating to a mobile communication facility is a user device.

28. The method of claim 21, wherein the information relating to a mobile communication facility is a time.

29. The method of claim 21, wherein the information relating to a mobile communication facility is a mobile communication facility characteristic.

36. The method of claim 1, wherein the solicitation of the merchant is made by a phone call.

50. The method of claim 1, wherein the program is already generated so that the merchant can simply opt-in or opt-out.

3-5. -5. (canceled)

8-14. -14. (canceled)

19. (canceled)

23. (canceled)

30-35. -35. (canceled)

37-49. -49. (canceled)

51. A system of creating mobile pay-per-call advertising inventory comprising:

an associating facility adapted to associate a merchant'"'"'s contact information with a mobile content;

a calling facility adapted to place a call related to the merchant'"'"'s contact information from a mobile communication facility; and

a solicitation facility adapted to solicit the merchant for a future advertising program.

52-100. -100. (canceled)