Method and system for collecting and communicating dynamically incorporated advertising information
3 Assignments
0 Petitions
Accused Products
Abstract
Methods and systems for dynamically incorporating advertising content into multimedia environments, such as games, are provided. Example embodiments include a dynamic inserter, which selects content, based upon a set of criteria, to deliver to a receiving client system, such as a game client. The receiving client system typically dynamically determines locations within the game where advertisements are desirably inserted. Associated with these locations are ad tags that specify criteria for the ads including, for example ad type, ad genre, and scheduling information which are sent by the client system to the dynamic inserter to select appropriate ads. The dynamic inserter selects ads based upon the criteria and sends them to the client system, which selects them for ad tags with conforming criteria. The client system then renders the selected ad in the appropriate location.
81 Citations
64 Claims
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1-20. -20. (canceled)
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21. A method in a multimedia environment for determining a measure of advertising effectiveness for a plurality of advertisements provided by an advertising provider, comprising:
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incorporating into a portion of the multimedia environment and presenting on an output device content from at least one of the plurality of advertisements;
automatically generating an effectiveness measure associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content by an object associated with a user of the multimedia environment, the measure of quality of exposure being indicative of a likelihood that the object associated with the user observed the presented advertisement content; and
forwarding the generated effectiveness measure to the advertising provider. - View Dependent Claims (22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41)
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42. A computer-readable medium whose contents cause a determination of a measure of advertising effectiveness for a plurality of advertisements provided by an advertising provider by performing a method comprising:
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incorporating into a portion of the multimedia environment and presenting on an output device content from at least one of the plurality of advertisements;
automatically generating an effectiveness measure associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content by an object associated with a user of the multimedia environment, the measure of quality of exposure being indicative of a likelihood that the object associated with the user observed the presented advertisement content; and
forwarding the generated effectiveness measure to the advertising provider. - View Dependent Claims (43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53)
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54. A computing system for presenting a multimedia environment comprising:
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a computer processor;
an output device;
a memory having stored thereon advertising measurement code that is configured to, when executed on the computer processor, incorporate into a portion of the multimedia environment and present on the output device content from a selected one of a plurality of advertisements received from an advertising provider;
automatically generate a measure of advertising effectiveness associated with the presented advertisement content by determining a measure of quality of exposure and duration of exposure to the advertisement content by an object associated with a user of the multimedia environment, the measure of quality of exposure being indicative of a likelihood that the object associated with the user observed the presented advertisement content; and
forward the generated effectiveness measure to the advertising provider. - View Dependent Claims (55, 56, 57, 58, 59, 60, 61, 62, 63, 64)
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Specification