System and method of providing advertisements to mobile devices
First Claim
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1. A method of providing advertisements to mobile devices, the method comprising:
- receiving first data from a mobile device, the first data indicating that the mobile device is within a first cellular coverage region at a first time;
determining an approximate position of the mobile device along a path based at least partially on the first data;
selecting a service from a plurality of services at least partially based on the approximate position; and
sending an advertisement related to the selected service to the mobile device.
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Abstract
The present disclosure is directed to a system and method of providing advertisements to mobile devices. In an embodiment, an approximate position of a mobile device along a path can be determined based at least partially on data identifying the mobile device within a cellular coverage region. A service can be selected at least partially based on the approximate position, and an advertisement relating to the selected service can be sent to the mobile device.
112 Citations
23 Claims
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1. A method of providing advertisements to mobile devices, the method comprising:
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receiving first data from a mobile device, the first data indicating that the mobile device is within a first cellular coverage region at a first time;
determining an approximate position of the mobile device along a path based at least partially on the first data;
selecting a service from a plurality of services at least partially based on the approximate position; and
sending an advertisement related to the selected service to the mobile device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10)
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11. A system, comprising:
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a processor; and
a processor readable medium accessible to the processor, the processor readable medium containing instructions executable by the processor to;
receive first transmitted data identifying a mobile device, a cellular tower, and a time;
query a first database storing to receive first stored data correlating the cellular tower to a segment of a freeway route;
determine an approximate position of the mobile device along the freeway route based at least partially on the first stored data;
query a second database to receive second stored data correlating an available service to at least one predetermined position along the freeway route; and
send an advertisement related to the service to the mobile device. - View Dependent Claims (12, 13, 14, 15)
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16. A mobile device, comprising:
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a processor;
a processor readable medium accessible to the processor; and
a computer program embedded in the processor readable medium, the computer program comprising instructions executable by the processor to;
transmit data to an advertisement provider system, the data identifying the mobile device, a first time, and a cellular tower providing cellular communication to the mobile device at the first time; and
communicate with the advertisement provider system to receive a selected advertisement, the selected advertisement selected based on the transmitted data. - View Dependent Claims (17, 18, 19, 20)
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- 21. A processor readable medium embodying executable instructions, the executable instructions including instructions to transmit data to an advertisement provider system, the data identifying a mobile device, a first time, and a cellular tower providing cellular communication to the mobile device at the first time.
Specification