Managing payment for sponsored content presented to mobile communication facilities
First Claim
Patent Images
1. A method comprising:
- bidding in a competitive bidding process for delivery of a content item to a mobile communication facility, the content item specifying a purchasable item;
in response to an accepted bid, transmitting the content item to the mobile communication facility; and
providing an option for a user of the mobile communication facility to purchase the purchasable item.
9 Assignments
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Accused Products
Abstract
Improved capabilities are disclosed for managing delivery of sponsored content to mobile communication devices such as cell phones.
351 Citations
42 Claims
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1. A method comprising:
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bidding in a competitive bidding process for delivery of a content item to a mobile communication facility, the content item specifying a purchasable item;
in response to an accepted bid, transmitting the content item to the mobile communication facility; and
providing an option for a user of the mobile communication facility to purchase the purchasable item. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A system comprising:
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bidding means for bidding in a competitive bidding process for delivery of a content item to a mobile communication facility, the content item specifying a purchasable item;
transmitting means for, in response to an accepted bid, transmitting the content item to the mobile communication facility; and
purchasing means for providing an option for a user of the mobile communication facility to purchase the purchasable item.
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22-40. -40. (canceled)
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41. A system, comprising:
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a bidding facility that hosts a competitive bidding process for delivery of a content item to a mobile communication facility, the content item specifying a purchasable item;
a bid response facility that transmits the content item to the mobile communication facility in response to an accepted bid; and
a transaction facility that provides an option for a user of the mobile communication facility to purchase the purchasable item.
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42-80. -80. (canceled)
Specification