MOBILE CAMPAIGN CREATION

• US 20070061246A1
• Filed: 05/16/2006
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/383,511
• Publication Number:
  US 20070061246A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06Q 10/10 Office automation; Time management
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

In embodiments of the present invention improved capabilities are described for analyzing an advertiser'"'"'s mobile content website, generating keywords that represent relevant terms used on the content website, and presenting a marketing program associated with the keywords to a mobile content sponsor.

Claims

1. A method comprising:

analyzing a mobile content website of an advertiser;

generating keywords that represent relevant terms used on the content website; and

presenting a marketing program associated with the keywords to a mobile content sponsor.

2. The method of claim 1, wherein the analysis of the mobile content website includes summarizing the words used on the mobile content website.

3. The method of claim 2, wherein the summary of the words used on the mobile content website identifies keywords of the mobile content website.

4. The method of claim 1, wherein the generated keywords are based on a full text within mobile content website.

5. The method of claim 1, wherein the generated keywords are based on one or more outbound links within mobile content website.

6. The method of claim 1, wherein the generated keywords are based on one or more inbound links to the mobile content website.

7. The method of claim 1, wherein the generated keywords are based on the text associated with such inbound links.

8. The method of claim 1, wherein the generated keywords represent relevant terms to a merchant business based on a telephone listing.

9. The method of claim 1, wherein the generated keywords are associated with bid amounts.

10. The method of claim 1, wherein the generated keywords are associated with suggested creative advertising content.

11. The method of claim 1, wherein the generated keywords are associated with suggested target URL'"'"'s.

13. The method of claim 1, wherein the marketing program is based at least in part on an expected value associated with the generated keywords.

12. (canceled)

14. A system comprising:

an analyzing facility adapted to analyze a mobile content website of an advertiser;

a generating facility adapted to generate keywords that represent relevant terms used on the content website; and

a presenting facility adapted to present a marketing program associated with the keywords to a mobile content sponsor.

15. The system of claim 14, wherein the analysis of the mobile content website includes summarizing the words used on the mobile content website.

16. The system of claim 15, wherein the summary of the words used on the mobile content website identifies keywords of the mobile content website.

17. The system of claim 14, wherein the generated keywords are based on a full-text within mobile content website.

22. The system of claim 14, wherein the generated keywords are associated with bid amounts.

24. The system of claim 14, wherein the generated keywords are associated with suggested target URL'"'"'s.

26. The system of claim 14, wherein the marketing program is based at least in part on an expected value associated with the generated keywords.

18-21. -21. (canceled)

23. (canceled)

25. (canceled)