Expected value and prioritization of mobile content

• US 20070061247A1
• Filed: 04/27/2006
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Abandoned Application

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Application Number:
  US11/414,740
• Publication Number:
  US 20070061247A1
• Time in Patent Office: Days
• US Class Current: 705/37
• CPC Class Codes: G06F 16/90324 using system suggestions
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 40/04 Trading; Exchange, e.g. stocks, commodities, derivatives or currency exchange

Abstract

In embodiments of the present invention improved capabilities are described for receiving an expected value for each of a plurality of mobile content, and ordering the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.

Claims

1. A method of presenting content based on its expected value comprising:

receiving an expected value for each of a plurality of mobile content; and

ordering the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.

2. The method of claim 1, further comprising prioritizing a presentation of the mobile content from the plurality of mobile content with a higher expected value.

3. The method of claim 1, wherein the expected value is based at least in part on data associated with the mobile content.

4. The method of claim 1, wherein the data associated with the mobile content is a bid.

5. The method of claim 1, wherein the data associated with the mobile content is a clickthrough volume.

6. The method of claim 5, wherein the clickthrough volume is segmented by information relating to a mobile communication facility.

9. The method of claim 6, wherein the information relating to a mobile communication facility is a user history.

10. The method of claim 6, wherein the information relating to a mobile communication facility is a user transaction.

11. The method of claim 6, wherein the information relating to a mobile communication facility is a geographic location.

12. The method of claim 6, wherein the information relating to a mobile communication facility is a user device.

13. The method of claim 6, wherein the information relating to a mobile communication facility is a time.

19. The method of claim 1, wherein the data associated with the mobile content is a conversion volume.

34. The method of claim 1, wherein the data associated with the mobile content is a purchase price.

36. The method of claim 1, wherein the data associated with the mobile content is a sponsor'"'"'s margin.

45. The method of claim 1, wherein the mobile content is the result of a search query.

51. The method of claim 1, wherein the expected valued for each of a plurality of mobile content is an expected advertiser revenue.

55. The method of claim 1, wherein the expected valued for each of a plurality of mobile content is an expected wireless carrier'"'"'s margin.

59. The method of claim 1, wherein the expected valued for each of a plurality of mobile content is an expected conversion yield.

68. The method of claim 1, wherein the expected value is a lifetime customer value.

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106. A system of presenting content based on its expected value comprising:

a receiving facility adapted to receive an expected value for each of a plurality of mobile content; and

an ordering facility adapted to order the plurality of mobile content for presentation on a mobile communication facility based at least in part on the expected value.

107-210. -210. (canceled)