Mobile advertisement syndication

• US 20070061300A1
• Filed: 01/18/2006
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 7,769,764 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0277 Online advertisement
• CPC Class Codes: Y10S 707/944 Business related

Abstract

Improved mobile advertisement syndication capabilities are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve delivery of mobile advertisements and their syndication, such as associating advertising content with websites, to appropriate or desirable mobile communication facilities.

Claims

1. A method of presenting an advertisement in association with a webpage, comprising:

receiving a webpage request from a mobile communication facility;

receiving information associated with the mobile communication facility;

associating at least one advertisement with the webpage at least in part based on the information relating to the mobile communication facility; and

presenting the webpage to the mobile communication facility.

2. The method of claim 1 wherein the request is made using a query entry facility of the mobile communication facility.

3. The method of claim 2 wherein the query entry facility is adapted to receive an explicit query request from a user of the mobile communication facility.

4. The method of claim 3 wherein the explicit query request is based at least in part on a text query entry.

5. The method of claim 3 wherein the explicit query request is based at least in part on a voice recognition query entry.

6. The method of claim 2 wherein the query entry facility receives an implicit query request.

7. The method of claim 6 wherein the implicit query request is based at least in part on time of day.

8. The method of claim 6 wherein the implicit query request is based at least in part on location.

9. The method of claim 6 wherein the implicit query request is based at least in part on proximity to a location.

10. The method of claim 1 wherein the information relating to the mobile communication facility is mobile subscriber characteristic information.

11. The method of claim 1 wherein the information relating to the mobile communication facility is location information.

12. The method of claim 1 wherein the information relating to the mobile communication facility is based at least in part on a search history.

13. The method of claim 1 wherein the information relating to the mobile communication facility is based at least in part on a parental control.

14. The method of claim 1 wherein the information relating to the mobile communication facility is a carrier business rule.

15. The method of claim 1 wherein the information relating to the mobile communication facility is sponsorship information.

16. The method of claim 1 wherein the information relating to the mobile communication facility is related to a type of the mobile communication facility.

17. The method of claim 1 wherein the information relating to the mobile communication facility is related to a capability of the mobile communication facility.

22. The method of claim 1 wherein the association is further based at least in part on a user characteristic associated with the mobile communication facility.

23. The method of claim 22 wherein the user characteristic is related to user history information.

24. The method of claim 22 wherein the user characteristic is related to a user demographic.

25. The method of claim 22 wherein the user characteristic is related to user transaction history information.

26. The method of claim 22 wherein the user characteristic is related to a user'"'"'s present location information.

31. The method of claim 1 wherein the webpage request is a search query.

58. The method of claim 1 wherein the at least one advertisement is associated with the webpage based further at least in part on information relating to a mobile service provider.

129. The method of claim 1 wherein the mobile communication facility is a phone.

130. The method of claim 1 wherein the mobile communication facility is a cellular phone.

131. The method of claim 1 wherein the mobile communication facility is a mobile phone.

132. The method of claim 1 wherein the mobile communication facility is a GSM phone.

18-21. -21. (canceled)

27-30. -30. (canceled)

32-57. -57. (canceled)

59-64. -64. (canceled)

65. A system of presenting an advertisement in association with a webpage, comprising:

a receiver adapted to receive a webpage request from a mobile communication facility, the receiver further adapted to receive information associated with the mobile communication facility;

a syndication facility adapted to associate at least one advertisement with a webpage at least in part based on the information relating to the mobile communication facility; and

a transmission facility adapted to present the webpage to the mobile communication facility.

66-128. -128. (canceled)