DETECTION OF SEARCH BEHAVIOR BASED ASSOCIATIONS BETWEEN WEB SITES
First Claim
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1. A computer-implemented method of identifying related web sites, the method comprising:
- accumulating search activity data reflective of search activities of each of a plurality of users, said search activity data identifying particular search terms used by said users in particular search requests, and identifying web sites selected by the users from search results of said search requests;
analyzing the accumulated search activity data of said plurality of users on an aggregated basis to identify search-activity-based associations between particular web sites; and
storing, in computer storage, data reflective of said search-activity-based associations between particular web sites.
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Abstract
Various computer-implemented methods are disclosed for identifying web sites and web pages that are related to each other. One such method involves collecting search activity data indicative of particular search terms submitted, and corresponding search results selected, by each of a plurality of users. The accumulated search activity data is analyzed on an aggregated basis to identify search-activity-based associations between particular web sites.
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18 Claims
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1. A computer-implemented method of identifying related web sites, the method comprising:
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accumulating search activity data reflective of search activities of each of a plurality of users, said search activity data identifying particular search terms used by said users in particular search requests, and identifying web sites selected by the users from search results of said search requests;
analyzing the accumulated search activity data of said plurality of users on an aggregated basis to identify search-activity-based associations between particular web sites; and
storing, in computer storage, data reflective of said search-activity-based associations between particular web sites. - View Dependent Claims (2, 3, 4, 5, 6, 7)
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8. A system for identifying related web sites, the system comprising:
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an information accumulation module configured to accumulate search activity data reflective of search activities of each of a plurality of search engine users, said search activity data identifying particular web sites selected by users from results of search requests;
a meta-data generation module configured to analyze at least the search activity data accumulated by the information accumulation module to generate meta-data reflective of search-activity-based relationships between particular web sites, said meta-data identifying particular web sites that are related to each other; and
a storage module configured to store the meta-data generated by the meta-data generation module. - View Dependent Claims (9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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Specification