Managing sponsored content for delivery to mobile communication facilities

• US 20070061328A1
• Filed: 11/05/2005
• Published: 03/15/2007
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Millennial Media Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Doughty, Dennis, Soroca, Adam
• Granted Patent: US 8,615,719 B2
• Time in Patent Office: Days
• US Class Current: 1/1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

Improved capabilities are disclosed for managing delivery of sponsored content to mobile communication devices such as cell phones.

Claims

1. A method comprising:

presenting a plurality of formats to a sponsor, at least one of the formats adapted for presentation of content on a mobile communication facility; and

receiving a selection of one of the plurality of formats from the sponsor.

2. The method of claim 1 further comprising receiving an item of content from the sponsor and formatting the content according to the one of the plurality of formats, thereby providing a formatted content item.

3. The method of claim 2 further comprising transmitting the formatted content item to the mobile communication facility.

4. The method of claim 1 wherein presenting the plurality of formats includes presenting the plurality of formats in a menu.

5. The method of claim 4 wherein the menu includes a drop-down menu of a user interface.

6. The method of claim 4 wherein the menu includes a radio button menu of a user interface.

7. The method of claim 1 wherein at least one of the formats is defined by a hardware type.

8. The method of claim 7 wherein the hardware type includes a physical display type.

9. The method of claim 7 wherein the hardware type includes a processor capability.

10. The method of claim 7 wherein the hardware type includes an audio capability.

11. The method of claim 1 wherein at least one of the formats is defined by a software type.

12. The method of claim 11 wherein the software type includes an operating system.

13. The method of claim 11 wherein the software type includes a browser type.

14. The method of claim 11 wherein the software type includes a renderer.

15. The method of claim 11 wherein the software type includes a firmware version.

16. The method of claim 1 wherein at least one of the formats is defined by a phone type.

17. The method of claim 16 wherein the phone type includes a manufacturer.

18. The method of claim 16 wherein the phone type includes a model number.

19. The method of claim 1 wherein at least one of the formats is defined by a file type.

20. The method of claim 1 wherein the content includes a sponsored link.

21. The method of claim 1 wherein the content includes a sponsored call identifier.

22. (canceled)

23. A method comprising:

receiving a bid for delivery of an item of sponsored content, wherein the bid includes information relating to a format for presentation of the item of sponsored content on a type of mobile communication facility; and

matching the bid with the type of mobile communication facility.

24-45. -45. (canceled)

46. A method comprising:

assessing a relevancy of an item of sponsored content to one or more mobile communication facilities at least in part based on a mobile communication content presentation format; and

selecting at least one mobile communication facility to receive the item of sponsored content according to the relevancy of the item to the at least one mobile communication facility.

47-207. -207. (canceled)