Presenting sponsored content on a mobile communication facility
First Claim
Patent Images
1. A method, comprising:
- assessing a likelihood of an interaction with sponsored content, wherein the sponsored content is to be presented to a mobile communication facility; and
positioning the content for placement on the mobile communication facility based at least in part on the assessment of the likelihood of the interaction.
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Accused Products
Abstract
Improved capabilities for positioning content on a mobile communication facility, based in part on the likelihood of interaction with the content, are disclosed for mobile communications facilities, such as cell phones. These and other capabilities are employed to improve the likelihood of user interaction with content presented to a mobile communication facility, such as positioning content to appropriate or desirable mobile communication facilities.
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Citations
164 Claims
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1. A method, comprising:
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assessing a likelihood of an interaction with sponsored content, wherein the sponsored content is to be presented to a mobile communication facility; and
positioning the content for placement on the mobile communication facility based at least in part on the assessment of the likelihood of the interaction. - View Dependent Claims (2, 3, 11, 12, 13, 14, 15, 17, 18, 23, 24, 25, 26, 27, 38, 39, 46, 65, 161, 162, 163, 164)
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4-10. -10. (canceled)
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16. (canceled)
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19-22. -22. (canceled)
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28-37. -37. (canceled)
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40-45. -45. (canceled)
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47-64. -64. (canceled)
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66-80. -80. (canceled)
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81. A system, comprising:
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an assessor adapted to assess a likelihood of an interaction with sponsored content, wherein the sponsored content is to be presented to a mobile communication facility; and
a positioning facility adapted to position the content for placement on the mobile communication facility based at least in part on the assessment of the likelihood of the interaction.
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82-160. -160. (canceled)
Specification